This course is great for anyone who wants to get detailed information on barbering textured hair, with curl patterns from 3A to 4C.

I cut and style a live model with numerous techniques including: Fading with clippers, Scissor Cutting, Beard Trims, Line Ups, General Maintenance and Styling.

Bring your attention and your questions

When dealing with guest inquiries, empathy can be very helpful in understanding how to respond. Make empathy a priority when handling your guests and stand out in today’s business climate.

Learn how to incorporate key strategies within your service standards and change your guest interactions.

Work/life balance is what millions of people like yourself are trying to achieve every day. In today’s hectic paced life, this can be one of our biggest challenges. Not finding your equilibrium can mean decreased productivity, and can impact your physical and emotional health, as well as affect your relationships at work and at home.

In this impactful session, learn how mindset can change everything to living the life of your dreams. We will give tips and tools on how to effectively create the time and space in your life to attack stress, increase productivity and give you the equilibrium you’re looking for.

You got into this business because you were passionate about self-care, beauty and wellness and yet you find it stressful with no time to take care of yourself. Sound familiar?

You are not alone. Most wellness professionals find that when it comes to their own wellness, they have struggled to make it a priority. However, in these changed times it has become essential that we prioritize our own wellness and protect our mental health.

In this impactful session, Julie will go over simple strategies on how to make wellness a priority. Learn practical tools to combat stress and easy self-care habit tricks that you can implement for life.

Love yourself now more than ever. This session can be your first step towards positive change.

Success and happiness.

Can we have both? Do we need to sacrifice one for the other? Absolutely not! In this intense and energetic session, learn five must do’s to achieve success and happiness and feel empowered to conquer your life

Learn the top strategies to re-program your mind around success and become a magnet for creating prosperity with ease. We have been told many times that we need to sacrifice to get ahead but the truth is, this is a flawed premise and it is not sustainable.

Want to make a change? Want to learn how you can literally create success with ease? Then this workshop is one you will not want to miss.

Julie has created a simple process that will help you re-program your mind to become a magnet for abundance. In this workshop you will learn simple exercises that you can do each day and it only takes minutes. See how Julie has helped hundreds of professionals in the spa industry to create positive change and

As a business owner or manger no one gives you a roadmap on what to do to scale your business. 25 years ago, I started my fist spa and through a lot of ups and downs, I was able to scale the Spa to a seven-figure business within a year. Fast forward to today, I have now scaled multiple businesses and consulted with many owners on how to do the same. I wish when I first got into this industry, I knew what I know now.

In this workshop Julie will go over the top 5 strategies to help you scale and grow your business with intention. If you are feeling frustrated or stuck and not seeing the numbers that you want on your bottom line, then this is the right program for you.

The magic of being professional hairdresser is the chance to earn as much as you want by being good at what you do. No limitations or restrictions other than the efforts and decisions you make.

This session is perfect for any hairdresser interested in understanding your worth, setting your price and earning your client’s loyalty for life.

Join us for a blunt discussion on what the best in the industry have done to enjoy a wonderful and fulfilling, artistic and financial career.

Health and beauty service results matter for every guest that comes to the spa. Although some businesses are better than others this is a baseline expectation of your guests. The opportunity for every spa business is to separate and differentiate themselves from the competition by creating an total experience that changes the way people feel after their visit with you.

Do you want to be good, or do you want to be great!

Join us for a blunt look at all the places in your business where greatness will keep guests screaming for more.

The shift in the spa world is seismic and real. Your service team and guests have changed forever. The question is…have you?

Join us for a fresh and fun look at how to operate a successful spa in today’s evolving and dynamic environment.

We will share the 7 most important things you must know to help you grow yourself, your team and your business.

We already know that technology advances at light speed. However, training curriculums are not always updated just as fast. There is a multitude of technologies in the esthetics world, the most popular ones still being light-based technologies. Shop for the right device, avoid salespeople traps, have a better return on investment, give the best possible results to your clients, be recognized as an expert, increase your knowledge and nourish your passion are all reasons why it is crucial to truly understand the science behind light-based technologies.

This seminar will take a deeper look at applied physics to lasers and IPLs to strengthen your existing knowledge on the matter and to bring new knowledge based on the most recent global innovations.

The word “retail” on its own might stir mixed feelings amongst a lot of professionals. Having acquired several techniques from different business coaches and throughout her work experience, Elgha offers you her own method and a new way of approaching retailing without the usual obstacles and with all the rewards that come such as your clients’ loyalty. Furthermore, consumer habits have already changed with online shops and retail-oriented businesses.

Professionals in the esthetics industry have no choice but to adapt to this reality and create a unique experience to, not only survive, but to succeed and increase their profits.

Let’s make this process “S.O. E.A.S.Y.”, it will become second nature.

In this conference, we will first talk about the mechanism of inflammation leading to hyperpigmentation and then, what are the ways to limit the risks of post-inflammatory hyperpigmentation and of course, the ways to reduce the appearance manifestations of this condition.

Known in the medical and dental fields, this ingredient has proven itself topically as well for years.

However, it is a relatively unknown ingredient in Quebec, which is why this conference aims to explain the origin, the action of tranexamic acid on the cells of the epidermis and how it is an ingredient of choice in brightening solutions, particularly for the control of certain pigmentary disorders such as melasma.

Endermology is a discipline that affects much more than aesthetics. Indeed, several fields of expertise such as traumatology, sports therapy, and oncology benefit enormously from endermology.

Oncology esthetics, which is increasingly in demand, aims, among other things, to support people fighting cancer, to relieve side effects in skin, to reduce pain and to provide mental well-being.

Endermology can meet many of these needs and allow you to stand out even more.

In our field, who does not know this essential protein of our skin? It is found in our body, as well as in many supplements and cosmetic products. The market is full of collagen products.

This conference explores several sources and forms of collagen to better guide you in your choices objectively.

Alicia Chowen is the founder of The Texture Workshops.

In this lecture she will be doing a live demo of styling curly hair, tips to a popular style – the sleek ponytail – and finishing touches

Don’t miss it!

These two cutaneous manifestations, which are the most present in the population and at the level of skin care professionals, are often difficult to recognize visually because they both manifest themselves by the same clinical symptoms. In order to tell them apart, we need to better understand the cause. Is it genetic eczema or contact dermatitis?

We will study the physiopathology of eczema, to better understand the cycle of sensitization and flare-up in order to differentiate the possible causes of the rash essential to find an appropriate treatment. We will see the ways of treatment in both eventualities since the cases of eczema are still on the rise and allergic reactions represent 20 to 30% of intolerance reactions to cosmetic products.

I am convinced that you think you know the aging of the skin, since it is at the heart of the practice of aesthetics. But did you realize that sebum is heavier than water? That facial muscles help us fight gravity? That skin type will be central to intrinsic aging, but is also easily disrupted by extrinsic factors? Do you realize that the melanocyte and the hydrolipidic film are extremely important in the prevention of aging?

We will start from the biology of the epidermis and the configuration of the dermis in order to revisit more clearly all the factors involved in this aging that we all try to stop or slow down in order to better choose your exclusive protocols and the product routines offered at home.

Emma will be demonstrating what she calls the ‘oscura umbra’ technique – meaning dark shadow.

This is a reverse money piece. It’s the latest colour trend that adds depth using deeper tones to frame and contour the face. It’s great specifically for fringe, curtain bangs, shags and heavily layered cuts. It creates an overall subtle and edgier look that’s low maintenance, yet bold.

It’s a great service that’s quick to do and an excellent add on to help increase your average service ticket.

Learn what’s new in blond balayage ” hand-painted highlight” trends while paying homage to traditional French balayage techniques.

Blonding strategies for the most impactful lived in colour. A focus on the most sought after balayage trends straight from the runway.

Along with time-saving placements to increase income, precisely placed money pieces, and how to capture images for your social media.

If you wish to:
– Align yourself with your infinite vision and your values;
– Review your goals to make them powerful;
– Maintain your energy level at the maximum;
– Clean up your limiting beliefs and thoughts;
– Develop your muscle of self-pride and resilience;
– Surround yourself with people who propel you upwards;
– Create habits to take care of yourself like an athlete;
– Get out of your comfort zone to live more often in your magic zone;

You will love my lecture!

Here are just a few examples of what can make your mindset even more powerful, and nothing can beat the strength of mindset!

The best energy always wins! Talent is only 20%

In this lecture she will be doing a live demo of a common wig application technique.

Showing wig preparation, application and finishing touches for a flawless wig!

Be there!

Often forgotten about this channel is more important than ever. Over the last year there’s been several new features added. It’s important to understand a tool that is typically your potential customers first interaction with your brand – but it impacts where you rank when someone Google searches what your brand provides.

What are the 10 most important things you can do today to optimize your listing, take advantage of all the new features and unlock more opportunities to grow your brand.

This webinar will cover 15+ resources, tools, ideas and strategies you can implement in your business today!

Many of the ideas are free or very low cost.

Invest the time and effort to grow your business in 2023 to give your business the competitive edge it deserves.

Although the female movement is interwoven into our social world and people preach “girl power,” this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty.

Katie has delivered this Brand Experience keynote across all industries around the world. CustomHER Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women―the world’s most influential consumers―can’t live without. When businesses start doing that―and doing it well―they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else.

Learning Objectives:
• Understand the physiological difference between men and women and the differences in their buying behavior
• Learn how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves, Identify the gaps in your current experience Breakdown the five ways to tailor your brand experience to HER; the decision maker
• Gain clarity on how to adjust their approach when interacting with customers, and ignite a spark in their teams and companies.

If women don’t enjoy working for you, why would they want to shop or buy from you? Even today, female-friendly workplace cultures are still scarce. You should be aware that the culture you foster within your business is a direct reflection of the ease and comfort of your customers. It is in the best interest of your company to build a culture that women can get behind. If you do this, both female employees and consumers will take notice!
Do you want to offer an experience she can’t live without? Then you’d better create a culture where women want to work.

The ultimate effect is that women feel comfortable buying from you. As the saying goes, happy wife, happy life. This is the same for your organization: happy female employees, happy female consumer, happy company (and higher profits!).

There are challenges women face in the workforce that most men do not; these challenges are illuminated during Katie’s keynote. Through research, shared stories, and case studies katie helps the audience to think differently about how to create an environment she wants to work in. Audiences will lean into the Fe+Male concept, being inspired to do differently so they can cultivate a more inclusive work environment.

Learning Objectives
• How to Attract, Hire and retain more female employees
• Uncover the steps to creating a Fe+Male culture
• Analyze what is currently missing in your current work environment
• Understand the power of stories told by women

Ever wonder how a hotel receives five stars? Do you look within your industry to level up your customer experience? Katie has distilled the five actions that, once executed, will elevate the experience you provide your customer. The first thing she stresses is to look OUTSIDE your industry. Your experience competition is not the business that sells the same thing you do; your competition is the experiences that your customers have BEFORE they interact with you!

The shift from a transactional economy to a connected one cannot be overlooked! When Bain and Company surveyed 300 organizations, 80% said they thought that they delivered an exceptional experience. In reality, only 8% of their 3000 customers agreed. Katie’s captivating, science based, keynote will open your eyes and motivate your team to shift the way they look at their customers. Elevate the experience you provide through 5 easy steps that are simple, actionable, and impactful.

Learning Objectives
• Gain clarity on the difference between a transactional and interactional experience
• Understand the impact that other experiences have on your customers perception of you
• Learn how to transform the transactional service into an interactional experience customers cant live without
• Identify the gaps in your current experience
• Breakdown the five steps to executing a five star experience

As a makeup artist with 17 years of experience, Jayna Marie has glammed women of all ages. Amidst her vast clientele, she’s always said that her favourite clients are mature women- specifically, the mothers of the brides! As we age, our faces can change so much and it can be hard to keep up when it comes to makeup. Lots of women give up all together and simply reach for a signature lip colour on a big night out… but that won’t be the case anymore!

In this class, we’ll take the guess work out of it all. We’ll discuss how to look glowing, radiant and perfectly enhanced so we can put our best – most youthful looking- face forward!

Makeup takes time. Whether we spend 5 or 50 min getting ready in the morning, we still
want it to stay! Plus with our busy schedules, who has time to be touching up anymore. Makeup should be something we spend time on in the morning and then don’t think about till it’s time to wash it off at night. Longevity is also incredibly important when our clients are paying top dollar for our services. Creating a lasting makeup is part of the appeal of hiring a professional!

In this class, we’re going to discuss 5 TIPS you can do to make sure your work stays flawless looking for as long as possible!

When it comes to applying makeup, did you know that the brush we choose is just as important as the product? With so many sizes and styles out there, it can be super overwhelming knowing where to begin. In this class, Jayna Marie takes the guesswork out of choosing the right brush. She gives tips and techniques for how to elevate a makeup application by letting the brushes “do the work for you”.

She’ll discuss new ways to use them, how to care for them properly and how to save money when investing in your perfect set.

By knowing the best way to use your brushes, your makeups will be more precise and simple to apply.

Get ready- this one’s a game changer!

A truly professional looking makeup begins with fabulous skin. That’s why it’s one of Jayna’s obsessions!

In this session, we will discuss ways to create a flawless looking canvas, regardless of the skin type or concern. We will discuss the best way to cover discolouration,colour correction, how to create a beautiful glow and the best way to use primers and setting sprays.

You will leave with a much better understanding of how to troubleshoot skin concerns as well as enhancing an already flawless face!

Bruce and Janine will be presenting tools and strategies for Recruitment and Staff Retention.

This has been a hot topic in our industry these last few years and they anticipate this becoming more of a struggle in the coming years.

They wish to share their successes and failures and what they have done to ensure they have a happy, fun and supportive team environment that both attracts new talent and retains them.

Discover Effective Business Models to Plump Up Your Bottom Line!
If you are tired of working hard and your bank account is not reflecting the efforts, let us show you how to plump up your bottom line!

Join us and discover how to:
• Increase Retail Sales and Upgrade Opportunities
• Implement a Performance-Based Compensation Model
• Improve Your Retention Rate with Memberships

This session is ideal for Leaders who are serious about making effective changes and reaching new levels of success.

Marketing is essential to your business growth. Knowing the truth about marketing will help you avoid costly mistakes and produce greater results.

Discover 4 Myths and Realities Regarding Marketing:
1. Website and Lead Generation
2. Video Marketing
3. Social Media and Positioning
4. SEO and Content Marketing

Marketing does not have to cost a fortune. There are many economical methods you can use that are extremely effective!

If you are looking for a continuous revenue stream and ways to increase retention, attend this session and discover effective strategies that will work for you!

Learn how to:
1. Develop engaging and lasting membership programs
2. Present and sell your membership program
3. Increase capacity
4. Improve guest’s relations and results

This session is ideal for leaders, or anyone interested in increasing capacity, retention, and revenue!

Are you playing price war games? It’s time to compete on expertise and raise your prices.
Join me and discover how to:

1. Differentiation yourself and your business from the competition
2. Brand & positioning yourself
3. Become the obvious and only choice for consumers
4. Become more profitable

This session is ideal for leaders, or anyone interested in increasing capacity, retention, and revenue!

Your customers come to your establishment for one fundamental reason: to feel special and pampered. Good customer service is no longer enough; if you want to retain your customers, you must offer them the maximum before, during, and after their visit.

With the proper training and creativity, you can make your clientele feel like VIPs throughout their experience with you.

Filled with concrete examples, this conference is a game-changer.

The confinement had such a catastrophic impact on the world of aesthetics that some had to resolve to close shop. As a result, thousands of people bought products online for the first time and developed new habits. Add to that the dramatic impact of social media as the primary source of information.

Understanding how to sell your products and services can skyrocket your sales and revenue and improve your business reputation.

This conference offers ways to achieve success in an increasingly complex business environment. While some ideas are new, some have proven themselves but need to be tackled with renewed vigor.

Learn tips for becoming an invaluable resource that customers are willing to pay more for. What can you personally do to stand out and win more business?

Join us for an in-depth exploration of winning strategies that turn interactions into fruitful sales opportunities.

In this immersive conference, we will guide you through the essential steps to elevate your selling skills in the aesthetics industry. Discover how to cultivate a customer-centric approach while remaining authentic and persuasive. From the initial impression to the close of the sale, you’ll learn powerful tactics to establish emotional connections, overcome objections, and inspire confidence.

We will also delve into the importance of understanding each client’s unique needs and tailoring your approach accordingly. Inspiring stories, concrete examples, and practical advice await you. Join us to uncover how to transform your passion into profits using proven sales techniques, all while creating memorable experiences for your clients.

Don’t miss it!

Get ready to immerse yourself in the enchanting world of customer service in aesthetics with our captivating conference: “Service Excellence in Aesthetics: Building Bonds, Fostering Loyalty, Radiating Brilliance.” Join us to discover how to exceed expectations and leave an indelible mark in the hearts of your clients.

This conference opens the doors to a dimension where service becomes an extraordinary experience. You’ll learn how to create magical moments that delight your clients and entice them to return. From warm greetings to customized treatments, we’ll explore the keys to service excellence in aesthetics.

We’ll also delve into techniques for transforming clients into loyal brand ambassadors. Discover how to cultivate strong relationships, handle delicate situations gracefully, and treat each interaction as an opportunity to showcase your professionalism.
Join us to learn how exceptional service can transform your business into a must-visit destination for your clients.

Discover how to create memorable experiences that go beyond the treatment, leaving a lasting impression in the minds of all.

Kelsey’s hair philosophy focuses on perfecting the fundamentals of hairstyling techniques. Kelsey believes by doing so, hairstylists can adapt to ever-changing trends of our industry. Having a clear understanding of the fundamentals gives the opportunity to think outside the box, be creative and break the rules.

Kelsey will be focusing on the importance of consultation and how she applies her hair philosophy and passion for hairstyling to her services on a daily basis. She will demonstrate this by showcasing the fundamentals of a shag haircut and how to take it to the next level, while ensuring her guest feels listened to and valued.

Inspired by the runways of New York, Milan & Paris Fashion Week. Let me show you how to apply these trendiest fall and winter makeup looks. From all about bold eyes at Dior to down to earth rich looks at Jason Wu.

Showing off skin with minimal nude makeup at Carolina Herrera to a vampy lip colour Dolce & Gabbana.

Weddings are back and in full force. So Let’s recreate a fresh, clean & glowy look from the most talked about Bride of the Year Sofia Richie, who gave us a simple yet timeless bridal beauty look.

Then step up a notch with dreamy cloud skin, blushing blush and glamorous eyes for the femme fatal in you.

hristina will teach you how to create classic, unique, elegant, stylish ponytail ideal for special occasions like weddings, graduations, celebrations, seasonal events or the red carpet!

She will show you how to analyze hair texture, the proper use of their tools, proper use of styling products, how to prepare and set the hair, how to check for balance and symmetry, and will leave understanding shape and suitability.

Cristina will also cover techniques in backcombing, hair pinning and detailing.

Nahid will be demonstrating simple techniques to create a glamourous and intricate look but is easy to achieve with minimal supplies within an hour.

Nahid will be breaking down the right consultation questions.

She will also explain how best to break down an inspiration photo and map out the steps, product selection and preparation to achieve a beautiful style for any special occasion.