Carol Phillips is a nationally-known keynote speaker, trainer, industry consultant, and successful former spa owner. For the past 30 years, she has inspired clients all over the globe to re-focus on working smarter, using their resources at hand to build traffic, sales, and customer loyalty—especially useful information in today’s challenging business climate.

Carol Phillips’ unique selling approach enabled her spa to average 55% of total revenues from retail sales alone, causing her to be named American Salon magazine’s First Retailer of the Year for her outstanding work in salon display, merchandising, retailing and staff training.

Carol has produced over 25 DVD and audio spa sales training and 2 cutting-edge in-spa music programs. Her first book, In The Bag-Selling in the Salon, has become the gold standard of spa and salon sales training. Carol was on the International Spa Association team that wrote the definitive book, Retail Spa Management. Now beauty school students around the world are being trained in the first sales and marketing beauty school curriculum designed and produced by Carol Phillips, BeauteeSmarts for Beauty Schools.

Carol has worked in every phase of the beauty business, from behind the chair as a CISDESCO diplomate, the counter, the desk, the computer, and microphone. Her unique insight into every facet of the beauty industry helps her design a SMART (Sales, Marketing, Advertising, Retail, and Training4Success) consultation package that gets results for your beauty business.

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