Jess White is the mastermind behind all branding campaigns, logo designs, and marketing materials at Green Monkey Creative . Her attention to detail, resourceful and creative thinking as well as impactful style create eye-catching designs that get noticed. As a Registered Graphic Designer (RGD) with the Association of Registered Graphic Designers, Jess is a strong advocate of good design. Jess brings over a decade of professional knowledge in a variety of brand avenues, including web design, corporate identity development, print, social and digital marketing design as well as motion graphic experience. Branding Your business in the Digital World (in collaboration with Julie Thurgood) Branding is one of the most important things when it comes to your business and how it relates to your website and social media platforms. We will review branding on different platforms like social media, Google My Business, your website and also how that relates to your printed materials. Social Media Hacks and Ideas for Your Business (in collaboration with Julie Thurgood) Don’t know where to start when it comes to social media? Need ideas on how to design posts and create engaging content? We will go through some hacks and ideas for your salon and spa that will engage your clients and make you stand out from the competitors.


Julie Thurgood is a creative thinker, a resourceful consultant who provides value based on what a strong background in — as well as a passion for — marketing and strategic thinking. Her enthusiasm is contagious and will get you to think differently and “out of the box” about your business and plans. Her background lies in brand and innovation marketing and research, as well as strategy development, social media development, marketing strategy, and development. Julie has worked in many different industries, on the client as well as on the vendor side, which garners her a unique perspective on any project and brings a storyteller’s touch to building a case. At Green Monkey Creative, Julie oversees all marketing strategy, branding, account management, website projects, and still manages to run a couple of social media accounts. With her strong project management skills and her ability to see the bigger picture, she has always driven her team to achieve more than they set out to do. Branding Your business in the Digital World (in collaboration with Jess White) Branding is one of the most important things when it comes to your business and how it relates to your website and social media platforms. We will review branding on different platforms like social media, Google My Business, your website and also how that relates to your printed materials. Get the Most Out of Your Social Media One thing that often gets overlooked in most marketing plans is a more general approach to social media for business. What should you be thinking about when it comes to your social media for your business? What are the trends? What makes for great content? Where do you even start? We will cover some great strategies and tactics for your business and what you should be considering. We will also discuss how to optimize your social media profiles and ensure you are set up for success; how to run ads on social media and build brand awareness; and how to “listen” to your competitors and their customers to find out what is working in your industry. Social Media & Your Brand How are you selling on social media? Marketing for beauty services affords a ton of creative freedom. How do you create your brand voice? How do you convey that brand voice? What will make you special in the big world of social media? Provide your audience with bite-sized how to’s and other content suggestions that will make your brand stand out from your competition. Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans. We will also cover how social media and the rest of your marketing should align. Social Media Hacks and Ideas for Your Business (in collaboration with Jess White) Don’t know where to start when it comes to social media? Need ideas on how to design posts and create engaging content? We will go through some hacks and ideas for your salon and spa that will engage your clients and make you stand out from the competitors.


Carolyn Stern is a successful entrepreneur who specializes in helping professionals get unstuck. As a lifelong learner and academic, Carolyn is a professor, corporate trainer, certified emotional intelligence expert, author and professional speaker. Her focus and passion have been on teaching emotional intelligence, leadership and team building in the workplace. She drives individuals and corporations to learn how to connect authentically, communicate effectively and thrive collectively by interweaving emotional intelligence along the way. Due to her undeniable passion for all things EQ, she founded Carolyn Stern & Associates, a self-development consulting firm that focuses on helping professionals get unstuck using emotional intelligence. Carolyn also recently launched a new division of her business called EI Experience, which is a comprehensive learning and development experience for corporations. Carolyn is a professional member of the Canadian Associates of Professional Speakers, the National Speakers Association, and the Global Speakers Federation, making her a popular guest speaker at national and international conferences and seminars. Carolyn holds a Bachelor of Commerce, Marketing, a Bachelor of Education, Business Education and a post-baccalaureate diploma in Primary Education from the University of British Columbia. She has also earned a post-baccalaureate diploma in International Business from the University of Copenhagen in Denmark, and completed a Master of Arts in Leadership from Royal Roads University. Lastly, she is a certified facilitator in the area of emotional intelligence with MHS Inc. Developing Emotionally Intelligent Teams Think about all the people with whom you come into contact in your work life: colleagues, board members and other volunteers, donors, clients, and the general public and so on. With this large network of people connected to your organization, learning to work together is vital and emotional intelligence is the key to your team’s success. In this keynote, discover how to build high-performing teams by understanding the key competencies that can make or break your team. Leveraging Your Leadership Strengths Research suggests that when people align their strengths with their goals, they are much more likely to achieve them. And when people realize their goals, they tend to be happier and more fulfilled with the result. Do you know your leadership strengths? Do you know how to use those strengths to your maximum advantage? In this keynote, discover how to leverage your strengths, put your natural abilities to use and commit to being an outstanding performer.


Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in medi-spa and spa development, advanced education, and business tools. Over the past 19 years, she has contributed to the success of companies worldwide. Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! Her Success Library and Leadership seminars are delivered in a clear, concise manner providing industry leaders with implementation blueprints to ensure success. Dori is an author, global speaker, mentor, executive coach and a mastermind group leader. We invite you to visit InSPArationManagement.com to explore all the tools available to help you start a successful business or transform your current one! Seven Steps to Seven Figures and Beyond… As an entrepreneur, you go into business thinking you are going to have more freedom, less stress and make a ton of money. But, in reality, you end up working harder, having more stress and making less money. How can you be a successful entrepreneur and live the lifestyle you deserve? Join us for this session and discover key strategies to help you step into the seven-figure arena. Join Dori Soukup to learn how to plan for scaling up into seven figures and beyond; launch essential marketing strategies; implement recurring sales; and monitor your financial model. This lecture ideal for leaders, entrepreneurs or anyone who wants to learn advanced business strategies! Join us and receive special gifts: Dori’s new book, How to Make Millions with Your Business, a webinar and the capacity calculator (a value of $199). Building a High-Performing Team It takes a team to have a successful business, but not just any team. You need a high-performing team. How do you achieve that? By implementing a great culture, structure and team training. Join us and learn quick and easy steps to developing a great team, including how to recruit talented individuals; implement a great onboarding process; motivate, pay and reward employees; and develop a culture to attract more talented people. This lecture ideal for leaders, entrepreneurs or anyone who wants to learn advanced business strategies! Join us and receive special gifts: Dori’s new book, How to Make Millions with Your Business, a webinar and the capacity calculator (a value of $199).


Trainer and speaker in the fields of sales, customer service and management, Simon St-Hilaire has 26 years of experience as a speaker. After a career in sales where he distinguished himself, he started two businesses which he subsequently sold, before finally joining his father Roger St-Hilaire’s organization. He is a headliner at Spa-Show since 2001. More than 1,450 organizations have retained his services for private seminars and Conferences including several manufacturers in the aesthetics industry as well as many spas, aesthetic clinics and medical aesthetics. He also leads seminars in English and his services have been retained for presentations in Ontario, New Brunswick, Newfoundland, Nova Scotia, Alberta, British Columbia as well as in the States. United and Dominican Republic. Delivered brilliantly in a warm and uplifting atmosphere, his conferences represent a sure bet for the participants. Let yourself be convinced by this energetic speaker whose wealth of knowledge and numerous tools will enrich your understanding of sales and customer service. Never waste a good crisis • What happened to your client following the COVID-19 crisis • What are the elements of the crisis that will remain • 10 strategies for a better future • Rediscover fun at work Increase your sales following the Covid-19 The Covid-19 has changed many things, your arguments and your sales tools must evolve. Attend this presentation in order to upgrade your sales skills to increase your income and retain your customers.


Initially a journalist and fashion/beauty editor at ELLE Québec magazine, Dali Sanschagrin later moved on to television at  MusiquePlus, Canal Vie, Radio-Canada, Télé-Québec, Canal Évasion, V télé and TV5 Monde, where she became a host, columnist, reporter, researcher, director and producer. She also worked as a trainer for international cosmetics brands, and as a consultant for spa openings. Her book La Beauté sans scalpel (Beauty without a scalpel), an adaptation of Beauté sans chirurgie (Beauty without surgery), published by La Presse, is currently being sold in France. TURN YOUR SERVICES INTO A HOLISTIC EXPERIENCE How can you ensure client loyalty in 2020? Having visited the most beautiful spas in the world for the design and development of the spa at Hôtel Le Germain in Baie Saint-Paul and for the creation of spa and thalassotherapy retreats for a select travel agency, Dali Sanschagrin will guide you in the creation of a spa concept you can easily integrate into your establishment. A trends specialist, Dali Sanschagrin will share her recent discoveries about international esthetic trends under the theme of the holistic experience. Whether you are more inclined towards “new technologies” or energy treatments, you will find tips, tricks, approaches, atmospheres and innovative ideas among Dali’s 25 proposals under five themes. From the small details that make the difference to the integration of unique and original approaches, Dali Sanschagrin offers a host of tips and information that will help you rekindle your passion, retain your customers and distinguish yourself. BODY CARE: CHOOSING THE RIGHT APPROACH The beauty industry is flooding us with offers for supposedly miraculous technologies to lose weight, refine the silhouette, slim down, firm up and more! How can you decide what will work for you? Dali Sanschagrin guides you in your reflection, helping you find answers to your questions. Should you opt for manual treatments or use body treatment devices? How can you offer body treatments that are in line with your company and your vision? How to separate what’s true from what’s false? How can you respond adequately and honestly to the wishes and expectations of customers? What are the real benefits – and limitations – of the various approaches? After several years of disinterest, manual body treatments are making a comeback. What training courses are available to you to improve your skills? Dali Sanschagrin takes a look at the main principles of rebalancing the silhouette in order to finally offer treatments that deliver what they promise. And satisfy you as well as your customers.


Alvina Ryan is a teacher, massage therapist, spa expert and passionate businesswoman with over 20 years’ experience. She holds a bachelor’s degree in Exercise Science with Honours in Athletic Therapy from Concordia University, and a healthcare management degree from the John Molson School of Business. She has also completed a Peak Potentials leadership-training program, thereby obtaining her trainer’s credentials. Alvina was the head massage therapist for the Montreal Alouettes football team for 14 years. She has also worked as a teacher and trainer for schools and companies since 1996. Her sports experience also includes numerous top performing athletes and Olympic champions with whom she has worked over the course of her career. Alvina continues to teach massage therapy in the best schools in and around Montreal, and offers her consulting services to spas in the area. She is one of ESI’s regular speakers, and also presents conferences across Canada and the U.S. To find out more about how Alvina can help you, visit her site at www.alvinaryan.com The benefits of Indian head massage Every massage should include the head.  It is too bad it is often neglected as part of our massage routines. Spending a few moments on the head will give the client much needed stress relief.  Learning a few key points will enhance therapeutic effects even more. Indian head massage is a specific massage that includes the head, neck, shoulders and back.  It is traditionally done in the family as well in barber shops.  The sequence is simple to learn and just as relaxing to give as to receive. This workshop includes a live mini-demonstration. For more info on the complete course or home study DVD please contact Alvina Ryan at 514-990-9539 or info@trainingformassage.com The benefits of Cupping massage Cupping is technique that has been adapted into massage.  Traditional cupping involves glass cups where a flame is introduced and a suction is created.   Modern cupping that massage therapists use involves silicone cups.  These cups can be easily manipulated along the body.  There are many benefits to this style of massage.  For one, it allow for deeper manipulation of the tissues with minimal effort.    The best news:  it is not a reserved act.  So massage therapists can add it to their regular back massage.  Estheticians can incorporate it in their facials.  You can also use it for self-care.  Learn to treat common problems yourself with the cupping method.  For more info on the complete course or home study DVD please contact Alvina Ryan at 514-990-9539 or info@trainingformassage.com


Tracy McArthur is a speaker and business coach specializing in the field of esthetics. She is dedicated to elevating the industry to its true value. Working in the beauty industry for over 30 years and having owned a successful beauty salon for nearly 25 years, she has all the experience and expertise to accompany you and help you get to the next level of success in your business. A businesswoman and passionate entrepreneur, she helps self-employed professionals and beauty salon owners transfer their passion into profits! Her approach is simple, effective and emphatic. Her contribution to the beauty industry is more than a passion, it’s a mission of life. Five Keys to a Profitable Business You are passionate about esthetics, but you have a hard time making a good living from that passion and don’t know where to start to make things right? Let Tracy McArthur guide you to the next level of success with the five keys to a profitable business. These proven strategies will help you understand your core business so you can make the right choices and set clear goals. Come and learn how to integrate the basics of sound management to generate more profits tomorrow! Ten Mistakes to Avoid in Your Business You can’t go back in time, but you can certainly learn from your experiences. Most every business owner encounters the same challenges at different times in their business, and if they were more prepared to face them, things would run more smoothly. Learn how to surpass the unexpectable and to plan a successful future.


As an award-winning hair and makeup artist with over 10 years of experience in the business of beautification, Jayna Marie is happy to be doing what she loves. Since graduating from Blanche Macdonald, she has worked with celebrities such as Lady Gaga and has built a reputation as one of Canada’s top bridal makeup artists and hair stylists. Booked over a year in advance, with close to 200 weddings a year, her passion, dedication to her craft and upbeat personality have had clients lining up to book her, flying her all around the world. Since she believes that the knowledge she has gained is meant to be shared, Jayna Marie is honoured to have been asked to rewrite the bridal curriculum at Blanche Macdonald. If you plan on attending one of her classes, please bring a notepad and be ready to laugh… she doesn’t hold back! Tips for Bigger Looking Lips and Eyes If you believe that when it comes to lips and eyes, “bigger is better”, then this is the session for you! Jayna will be discussing all the ways you can enhance those features without needles or fillers! Clients will love that you’ve learned these tips and tricks, and of course, you can use them on yourself as well! Topics covered will be lash and eyeliner application, the proper way to over-line a lip and determining the right size and shape for a client’s face. Skin, Always Skin A truly professional looking makeup begins with fabulous skin. That’s why it’s one of Jayna’s obsessions! In this session, we will discuss ways to create a flawless looking canvas, regardless of the skin type or concern. We will discuss the best way to cover discolouration, colour correction, how to create a beautiful glow and the best way to use primers and setting sprays. You will leave with a much better understanding of how to troubleshoot skin concerns as well as enhancing an already flawless face!


Katie Mares knows the challenges organizations encounter as they strive to design a customer service program that is sustainable and has an impact in the marketplace. She also knows that developing a program is one small step to success, it is the tools and implementation plan that makes a program take flight.  Using her experiences as a CEO, building company infrastructure and designing customer experience programs, Katie is now a leading voice inspiring positive, actionable change in the dealerships and organizations and women she partners with. Katie has earned her Master’s degree in adult training and development and is a certified training and development professional.  How to Tailor Your Brand Experience to the Decision Maker: The Woman The times are changing. Women are becoming more comfortable with taking care of themselves. Here’s the catch: the decision maker expects an experience! Katie Mares will share how the power of falling in love affects the relationship your female customers have with your brand. She will discuss the psychological differences between men and women, and will provide you with five applicable takeaways that can be actioned when you return to your spa. This interactive session is full of insights and scientific facts on what your female consumers want in an experience — and how you can live up to their expectations. How to Provide a 5-Star Experience Katie Mares will discuss the impact a well-designed brand experience has on the experiences your spa provides for the employees and the consumer. Katie will reveal five easy steps to providing a 5-star experience. She will have the participants moving around through a fun and interactive journey mapping exercise. During this exercise, the participants will identify ways to wow the customer during each touch point in their journey. Katie will share personal stories about her experiences as a customer and how she has helped change the way businesses have transformed their brand experience.