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JULIE THURGOOD

Julie Thurgood is a creative thinker, a resourceful consultant who provides value based on what a strong background in — as well as a passion for — marketing and strategic thinking. Her enthusiasm is contagious and will get you to think differently and “out of the box” about your business and plans.

Her background lies in brand and innovation marketing and research, as well as strategy development, social media development, marketing strategy, and development. Julie has worked in many different industries, on the client as well as on the vendor side, which garners her a unique perspective on any project and brings a storyteller’s touch to building a case.

At Green Monkey Creative, Julie oversees all marketing strategy, branding, account management, website projects, and still manages to run a couple of social media accounts. With her strong project management skills and her ability to see the bigger picture, she has always driven her team to achieve more than they set out to do.

Branding Your business in the Digital World (in collaboration with Jess White)

Branding is one of the most important things when it comes to your business and how it relates to your website and social media platforms. We will review branding on different platforms like social media, Google My Business, your website and also how that relates to your printed materials.

Get the Most Out of Your Social Media

One thing that often gets overlooked in most marketing plans is a more general approach to social media for business. What should you be thinking about when it comes to your social media for your business? What are the trends? What makes for great content? Where do you even start?

We will cover some great strategies and tactics for your business and what you should be considering. We will also discuss how to optimize your social media profiles and ensure you are set up for success; how to run ads on social media and build brand awareness; and how to “listen” to your competitors and their customers to find out what is working in your industry.

Social Media & Your Brand

How are you selling on social media? Marketing for beauty services affords a ton of creative freedom. How do you create your brand voice? How do you convey that brand voice? What will make you special in the big world of social media? Provide your audience with bite-sized how to’s and other content suggestions that will make your brand stand out from your competition. Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans. We will also cover how social media and the rest of your marketing should align.

Social Media Hacks and Ideas for Your Business (in collaboration with Jess White)

Don’t know where to start when it comes to social media? Need ideas on how to design posts and create engaging content? We will go through some hacks and ideas for your salon and spa that will engage your clients and make you stand out from the competitors.


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