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Message from ESI’s President

We’ll get through this together… Sure. But meanwhile, what can we do to prepare for a running start, when we get the go-ahead, maybe not exactly to get back to normal, but at least back to work? One thing’s for sure, at ESI, we never stop thinking. We’re thinking about our colleagues and friends in the beauty industry, and the many repercussions of COVID-19 on our businesses. And like in any other situation, we’re convinced that a little positive attitude goes a long way to find ways to ensure that our business can grow and survive this crisis.

I want to take this opportunity to invite you to join the ESI Community, our new social media platform exclusively developed for beauty professionals. You’ll be able to take part in discussions with professionals who, like you, have to deal with problems caused by the pandemic.

So, how can you find a positive side to the current situation? While you’re waiting to get back to work, why not take this time to look into the various ways you can keep in touch with your clients? Social media is a good option. If you can’t open your doors, you can still offer virtual services such as tips on skincare, or reminders to your followers that you’re still there to provide them with their products, even if they can’t come to you to get them. Now’s the time to make your presence known on social media. If you have an emailing list, you can also use this communication tool to create an e-newsletter, or a series of emails containing tips and tricks to handle various skin conditions. There are ways to remain top of mind with your clients until you can finally welcome them in person — with the proper sanitary measures, of course.

Keeping a positive attitude also means thinking about how you can make your premises perfectly safe in preparation for the return of your clients. From rethinking your interior design, to adding personal protection equipment for your staff and disinfecting products for your clients, all this planning will help you get through this tough situation and come out of it as winners, as soon as you open!

Bernard Renaud

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