Julie Cass is a successful entrepreneur, author, motivational speaker, certified health and business coach, yoga instructor, wife and mother.

Julie has successfully led and grown her own multimillion-dollar operation with hundreds of employees.  Investing in oneself and one’s employees has a positive impact on work life satisfaction and the bottom line.  Julie is deeply motivated to inspire wellness in today’s workplace for the benefit of individuals and organizations. 

As CEO of The Positive Change Group, Julie’s passion is to help busy people thrive in all facets of life. Whether at work or at home helping them understand why and how to invest in the most important relationship they have: the one with themselves.

Lectures

Finding Your Personal Equilibrium

Work/life balance is what millions of people like yourself are trying to achieve every day. In today’s hectic paced life, this can be one of our biggest challenges. Not finding your equilibrium can mean decreased productivity, and can impact your physical and emotional health, as well as affect your relationships at work and at home.

In this impactful session, learn how mindset can change everything to living the life of your dreams. We will give tips and tools on how to effectively create the time and space in your life to attack stress, increase productivity and give you the equilibrium you’re looking for.

Why Wellness Professionals Need to Be Well Themselves

You got into this business because you were passionate about self-care, beauty and wellness and yet you find it stressful with no time to take care of yourself. Sound familiar?

You are not alone. Most wellness professionals find that when it comes to their own wellness, they have struggled to make it a priority. However, in these changed times it has become essential that we prioritize our own wellness and protect our mental health.

In this impactful session, Julie will go over simple strategies on how to make wellness a priority. Learn practical tools to combat stress and easy self-care habit tricks that you can implement for life.

Love yourself now more than ever. This session can be your first step towards positive change.

The top 5 Must-dos to Scale your 6/7 Figure Business

As a business owner or manger no one gives you a roadmap on what to do to scale your business. 25 years ago, I started my fist spa and through a lot of ups and downs, I was able to scale the Spa to a seven-figure business within a year. Fast forward to today, I have now scaled multiple businesses and consulted with many owners on how to do the same. I wish when I first got into this industry, I knew what I know now.

In this workshop Julie will go over the top 5 strategies to help you scale and grow your business with intention. If you are feeling frustrated or stuck and not seeing the numbers that you want on your bottom line, then this is the right program for you.

Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 50 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America have chosen to work with Spaformation and Salon Prophets because of their intimate knowledge and expertise of the spa and salon market. Every business and every leader is different, so their customized approach is ideal for those looking for unique and creative solutions.

Robert Cass travels the continent as a keynote speaker, author and trainer, educating and elevating the standards of today’s salons, day, medical, resort, destination and Nordic spa operations. As specialists offering consulting, training and marketing to the spa and salon industry, no project is too large or too small. Spaformation & Salon Prophets are “building business”.

Lectures

Making Your Spa Profitable in a New World & Beyond

So much has changed, some has not. Things you worried about in the past no longer matter, new things have taken their place and can mean the difference between thrive or survive. What are the critical areas that owners and leaders need to focus on to be successful is this new landscape?
Join us for an information-packed session discussing 6 MUST KNOW aspects of any spa business you must focus on for a profitable future.

Staying New and Relevant in a Changing Spa World

Recent history has been turbulent and changing. Needs and wants have changed for your guests during this time. What do you need to do so that you’re relevant and important in their lives? Join us for an insightful look at approaching change in your business.
Do you enhance, add, delete or your services? What about the products that go with them? Do you need to spend money or simply change what you do? Join us for a thought-provoking session designed to keep everyone happy, healthy and profitable.

Elgha Centeno, founder of ProFusion Coaching by Elgha Centeno and specialized coach in esthetics and medical esthetics, brings more than 15 years of experience in the field. Having been an esthetician, light-based technology technician, massage therapist, body treatment technician in her own business, she understands the reality of entrepreneurs in the industry. Furthermore, she worked as a business consultant and clinical trainer for international corporations like Dermalogica and Alma Lasers, which allowed her to gain experience in industry-specific marketing, financial and business strategies. 

Passionate about helping her peers increase their profitability and recognition as true professionals, and to help elevate the standards in the industry, she has developed her own ongoing training model. The training revolves around an entrepreneurial mindset, business topics and technologies in the esthetics field, to name a few. On top of coaching, she offers consultation, seminars and specialized content writing services. She collaborates with Spa Canada magazine as the technology expert. Elgha has also co-founded the Facebook group “Les Pros de la Peau & Co.” that shares business tips, educational posts and networking opportunities for serious professionals of the industry in Quebec. 

Lectures

Understanding the science behind light-based technologies

We already know that technology advances at light speed. However, training curriculums are not always updated just as fast. There is a multitude of technologies in the esthetics world, the most popular ones still being light-based technologies. Shop for the right device, avoid salespeople traps, have a better return on investment, give the best possible results to your clients, be recognized as an expert, increase your knowledge and nourish your passion are all reasons why it is crucial to truly understand the science behind light-based technologies.

This seminar will take a deeper look at applied physics to lasers and IPLs to strengthen your existing knowledge on the matter and to bring new knowledge based on the most recent global innovations.

When prescriptive retailing becomes "S.O. E.A.S.Y."

The word “retail” on its own might stir mixed feelings amongst a lot of professionals. Having acquired several techniques from different business coaches and throughout her work experience, Elgha offers you her own method and a new way of approaching retailing without the usual obstacles and with all the rewards that come such as your clients’ loyalty. Furthermore, consumer habits have already changed with online shops and retail-oriented businesses.

Professionals in the esthetics industry have no choice but to adapt to this reality and create a unique experience to, not only survive, but to succeed and increase their profits.

Let’s make this process “S.O. E.A.S.Y.”, it will become second nature.

Morag Currin is a dedicated spa educator commitment to exploring new modalities and research which can empowers salon/spa professionals through innovative training beyond the norm of regular esthetics.  Morag pioneered the Oncology Esthetics® training in 2007, and this modality has become an accepted modality in our industry now.  She is currently working on new trainings dealing with trauma and mental health which every esthetician should include in their repertoire of knowledge and skills.

Morag also offers equine therapy, art therapy, movement and other holistic modalities through individual or group sessions for people with mental health issues in different sectors. Her specialization is in building therapeutic relationships to help clients with depression, anxiety, PTSD resulting from a cancer diagnosis.

Lectures

The Psychological Influences of Essential Oils on the Psyche

Many estheticians use essential oils during a spa treatment to trigger a relaxation response or for a physiological effect that can help our client to reduce muscle tension or to ease musculoskeletal pain.
In this presentation we discuss our most primal sense – smell, and how it impacts different areas of the limbic system. These key areas of the limbic system either need to be stimulated or diminished based on the emotional state of the client. By using the correct essential oils you effectively can help improve client mood, shift emotional states, and promote psychological equilibrium.
We also address the other senses such as hearing, touch and taste, and explore them in detail so estheticians can focus on the full ‘client experience’ by engaging with all the clients senses in a positive and safe way.

The Appropriate Handling of your Client Diagnosed with Cancer

Did you ever wonder why clients diagnosed with cancer usually avoid having their regular spa services once they receive a diagnosed of cancer? Have you ever considered that knowledge and experience about this disease, treatment for this disease and side effects can give your client the confidence and comfort that you modify any service they request to ensure a positive outcome for them. We will discuss appropriate handling from the minute they register for a service until they have completed the service with you, plus follow up. Your approach to this client can either stop them from coming back for more services, or your approach can welcome them back to a safe haven.

Let’s change the thinking in our industry and prepare our estheticians to welcome people with all health challenges to the spa, but to also be honest up front about what can or cannot be done.

As an award-winning hair and makeup artist with over 10 years of experience in the business of beautification, Jayna Marie is happy to be doing what she loves. Since graduating from Blanche Macdonald, she has worked with celebrities such as Lady Gaga and has built a reputation as one of Canada’s top bridal makeup artists and hair stylists.

Booked over a year in advance, with close to 200 weddings a year, her passion, dedication to her craft and upbeat personality have had clients lining up to book her, flying her all around the world.

Since she believes that the knowledge she has gained is meant to be shared, Jayna Marie is honored to have been asked to rewrite the bridal curriculum at Blanche Macdonald. If you plan on attending one of her classes, please bring a notepad and be ready to laugh… she doesn’t hold back!

Lectures

Makeup Tips for a Younger Looking You!

As a makeup artist with 17 years of experience, Jayna Marie has glammed women of all ages. Amidst her vast clientele, she’s always said that her favourite clients are mature women- specifically, the mothers of the brides! As we age, our faces can change so much and it can be hard to keep up when it comes to makeup. Lots of women give up all together and simply reach for a signature lip colour on a big night out… but that won’t be the case anymore!

In this class, we’ll take the guess work out of it all. We’ll discuss how to look glowing, radiant and perfectly enhanced so we can put our best – most youthful looking- face forward!

5 Hacks to Help Your Makeup Last and Last

Makeup takes time. Whether we spend 5 or 50 min getting ready in the morning, we still
want it to stay! Plus with our busy schedules, who has time to be touching up anymore. Makeup should be something we spend time on in the morning and then don’t think about till it’s time to wash it off at night. Longevity is also incredibly important when our clients are paying top dollar for our services. Creating a lasting makeup is part of the appeal of hiring a professional!

In this class, we’re going to discuss 5 TIPS you can do to make sure your work stays flawless looking for as long as possible!