Julie Cass is a successful entrepreneur, author, motivational speaker, certified health and business coach, yoga instructor, wife and mother.
Julie has successfully led and grown her own multimillion-dollar operation with hundreds of employees. Investing in oneself and one’s employees has a positive impact on work life satisfaction and the bottom line. Julie is deeply motivated to inspire wellness in today’s workplace for the benefit of individuals and organizations.
As CEO of The Positive Change Group, Julie’s passion is to help busy people thrive in all facets of life. Whether at work or at home helping them understand why and how to invest in the most important relationship they have: the one with themselves.
Finding Your Personal Equilibrium
Work/life balance is what millions of people like yourself are trying to achieve every day. In today’s hectic paced life, this can be one of our biggest challenges. Not finding your equilibrium can mean decreased productivity, and can impact your physical and emotional health, as well as affect your relationships at work and at home.
In this impactful session, learn how mindset can change everything to living the life of your dreams. We will give tips and tools on how to effectively create the time and space in your life to attack stress, increase productivity and give you the equilibrium you’re looking for.
Why Wellness Professionals Need to Be Well Themselves
You got into this business because you were passionate about self-care, beauty and wellness and yet you find it stressful with no time to take care of yourself. Sound familiar?
You are not alone. Most wellness professionals find that when it comes to their own wellness, they have struggled to make it a priority. However, in these changed times it has become essential that we prioritize our own wellness and protect our mental health.
In this impactful session, Julie will go over simple strategies on how to make wellness a priority. Learn practical tools to combat stress and easy self-care habit tricks that you can implement for life.
Love yourself now more than ever. This session can be your first step towards positive change.
How to Create Success in your Business without Sacrifice
Learn the top strategies to re-program your mind around success and become a magnet for creating prosperity with ease. We have been told many times that we need to sacrifice to get ahead but the truth is, this is a flawed premise and it is not sustainable.
Want to make a change? Want to learn how you can literally create success with ease? Then this workshop is one you will not want to miss.
Julie has created a simple process that will help you re-program your mind to become a magnet for abundance. In this workshop you will learn simple exercises that you can do each day and it only takes minutes. See how Julie has helped hundreds of professionals in the spa industry to create positive change and
The top 5 Must-dos to Scale your 6/7 Figure Business
As a business owner or manger no one gives you a roadmap on what to do to scale your business. 25 years ago, I started my fist spa and through a lot of ups and downs, I was able to scale the Spa to a seven-figure business within a year. Fast forward to today, I have now scaled multiple businesses and consulted with many owners on how to do the same. I wish when I first got into this industry, I knew what I know now.
In this workshop Julie will go over the top 5 strategies to help you scale and grow your business with intention. If you are feeling frustrated or stuck and not seeing the numbers that you want on your bottom line, then this is the right program for you.
Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 50 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America have chosen to work with Spaformation and Salon Prophets because of their intimate knowledge and expertise of the spa and salon market. Every business and every leader is different, so their customized approach is ideal for those looking for unique and creative solutions.
Robert Cass travels the continent as a keynote speaker, author and trainer, educating and elevating the standards of today’s salons, day, medical, resort, destination and Nordic spa operations. As specialists offering consulting, training and marketing to the spa and salon industry, no project is too large or too small. Spaformation & Salon Prophets are “building business”.
Making Your Spa Profitable in a New World & Beyond
So much has changed, some has not. Things you worried about in the past no longer matter, new things have taken their place and can mean the difference between thrive or survive. What are the critical areas that owners and leaders need to focus on to be successful is this new landscape?
Join us for an information-packed session discussing 6 MUST KNOW aspects of any spa business you must focus on for a profitable future.
Staying New and Relevant in a Changing Spa World
Recent history has been turbulent and changing. Needs and wants have changed for your guests during this time. What do you need to do so that you’re relevant and important in their lives? Join us for an insightful look at approaching change in your business.
Do you enhance, add, delete or your services? What about the products that go with them? Do you need to spend money or simply change what you do? Join us for a thought-provoking session designed to keep everyone happy, healthy and profitable.
Managing Your Human Resources While Still Making A Profit
The entire business world is changing in North America and the beauty and wellness world is no exception.
Rising wages, changing expectations, uncertainty and uncharted waters are leaving owners and leaders unsure and frustrated on how to deal with your greatest assets, your people.
Join us for an enlightening and informative discussion on how to guide your business through these shifting times with confidence.
Lead, Engage, Grow, Earn
Anyone can build a spa, beauty or wellness business. Not everyone can run own one. Especially a profitable one.
In this animated and blunt session learn about the key factors that need to be present in your business to prosper.
Take away specific and tangibles tactics that will help you lead your organization, engage your team and guests, grow your people and business, and earn the profits you deserve.
Elgha Centeno, founder of ProFusion Coaching by Elgha Centeno and specialized coach in esthetics and medical esthetics, brings more than 15 years of experience in the field. Having been an esthetician, light-based technology technician, massage therapist, body treatment technician in her own business, she understands the reality of entrepreneurs in the industry. Furthermore, she worked as a business consultant and clinical trainer for international corporations like Dermalogica and Alma Lasers, which allowed her to gain experience in industry-specific marketing, financial and business strategies.
Passionate about helping her peers increase their profitability and recognition as true professionals, and to help elevate the standards in the industry, she has developed her own ongoing training model. The training revolves around an entrepreneurial mindset, business topics and technologies in the esthetics field, to name a few. On top of coaching, she offers consultation, seminars and specialized content writing services. She collaborates with Spa Canada magazine as the technology expert. Elgha has also co-founded the Facebook group “Les Pros de la Peau & Co.” that shares business tips, educational posts and networking opportunities for serious professionals of the industry in Quebec.
Post-inflammatory hyperpigmentation dissected
In this conference, we will first talk about the mechanism of inflammation leading to hyperpigmentation and then, what are the ways to limit the risks of post-inflammatory hyperpigmentation and of course, the ways to reduce the appearance manifestations of this condition.
Tranexamic acid; a hero ingredient in brightening solutions
Known in the medical and dental fields, this ingredient has proven itself topically as well for years.
However, it is a relatively unknown ingredient in Quebec, which is why this conference aims to explain the origin, the action of tranexamic acid on the cells of the epidermis and how it is an ingredient of choice in brightening solutions, particularly for the control of certain pigmentary disorders such as melasma.
Morag Currin is a dedicated spa educator commitment to exploring new modalities and research which can empowers salon/spa professionals through innovative training beyond the norm of regular esthetics. Morag pioneered the Oncology Esthetics® training in 2007, and this modality has become an accepted modality in our industry now. She is currently working on new trainings dealing with trauma and mental health which every esthetician should include in their repertoire of knowledge and skills.
Morag also offers equine therapy, art therapy, movement and other holistic modalities through individual or group sessions for people with mental health issues in different sectors. Her specialization is in building therapeutic relationships to help clients with depression, anxiety, PTSD resulting from a cancer diagnosis.
The Psychological Influences of Essential Oils on the Psyche
Many estheticians use essential oils during a spa treatment to trigger a relaxation response or for a physiological effect that can help our client to reduce muscle tension or to ease musculoskeletal pain.
In this presentation we discuss our most primal sense – smell, and how it impacts different areas of the limbic system. These key areas of the limbic system either need to be stimulated or diminished based on the emotional state of the client. By using the correct essential oils you effectively can help improve client mood, shift emotional states, and promote psychological equilibrium.
We also address the other senses such as hearing, touch and taste, and explore them in detail so estheticians can focus on the full ‘client experience’ by engaging with all the clients senses in a positive and safe way.
The Appropriate Handling of your Client Diagnosed with Cancer
Did you ever wonder why clients diagnosed with cancer usually avoid having their regular spa services once they receive a diagnosed of cancer? Have you ever considered that knowledge and experience about this disease, treatment for this disease and side effects can give your client the confidence and comfort that you modify any service they request to ensure a positive outcome for them. We will discuss appropriate handling from the minute they register for a service until they have completed the service with you, plus follow up. Your approach to this client can either stop them from coming back for more services, or your approach can welcome them back to a safe haven.
Let’s change the thinking in our industry and prepare our estheticians to welcome people with all health challenges to the spa, but to also be honest up front about what can or cannot be done.
Lydia Gauthier has been passionate about skin and cosmetics since her experience as a cosmetician when she was 18 years old. That is when she decided she would dedicate her life to understanding the ingredients list on cosmetics packaging! After seven years and a bachelor’s degree in bio-organic and medical chemistry, a master’s degree in tissue engineering (on psoriasis) and a second master’s degree in industrial cosmetology in France, in the number one program in the world, she finally reached her goal and became a dermopharmacist. Her mantra: your skin is the only clothing you’ll wear your whole life!
Since 2015 she has made it her business to share her passion by providing high-level training on skin care and products, contributing to the development of beauty companies across Quebec, and lecturing at various venues and events. She is also a teaching fellow at Université Laval in the first ever cosmeceutical program in Canada.
The Secret Life of Sugars!
Sugars are everywhere in our food and they have been used for a long time in cosmetics, but their uses were very simple: free sugars (glucose, rhamnose, fructose, etc.), plant polysaccharides or raw natural sources as a moisturizing exfoliant. On the other hand, over the last 5 to 10 years, their uses have become more complex and they have literally flooded the cosmetics market! Why flooded? Because it is precisely their water retention capacity, up to 1000 times their weight in water, that has made them increasingly popular.
Whether we are talking about hyaluronic acid as an injection or as a cosmetic ingredient, several forms and molecular weights are now available on the market.
Come and analyze all their skin functions and their respective level of penetration. And, do you think the Keto diet might have an impact on the hyaluronic acid in your dermis?
What is Hiding Under Psoriasis?
Did you know that over 1 million Canadians suffer from psoriasis? That represents more than 2.6% of the population that you are likely to meet. I have no doubts that each and every one of you know someone who suffer from it, because unfortunately, they really suffer! It is indeed one of the skin conditions with the most negative impact on other organs of the human body. Having had the incredible chance to do my master’s degree in research on the problem of psoriasis, I can’t wait to be able to demystify this pathology with you.
Come and study with me the pathophysiology, its impact on your care and learn more about tissue engineering which has greatly helped us to better understand this very complex pathology. Do you believe that a skin condition could also have a negative impact on the heart?
Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in medi-spa and spa development, advanced education, and business tools. Over the past 19 years, she has contributed to the success of companies worldwide. Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! Her Success Library and Leadership seminars are delivered in a clear, concise manner providing industry leaders with implementation blueprints to ensure success.
Dori is an author, global speaker, mentor, executive coach and a mastermind group leader. We invite you to visit InSPArationManagement.com to explore all the tools available to help you start a successful business or transform your current one!
Is Your Bottom Line Deflated? Plump It Up!
Discover Effective Business Models to Plump Up Your Bottom Line!
If you are tired of working hard and your bank account is not reflecting the efforts, let us show you how to plump up your bottom line!
Join us and discover how to:
• Increase Retail Sales and Upgrade Opportunities
• Implement a Performance-Based Compensation Model
• Improve Your Retention Rate with Memberships
This session is ideal for Leaders who are serious about making effective changes and reaching new levels of success.
Marketing Myths and Realities
Marketing is essential to your business growth. Knowing the truth about marketing will help you avoid costly mistakes and produce greater results.
Discover 4 Myths and Realities Regarding Marketing:
1. Website and Lead Generation
2. Video Marketing
3. Social Media and Positioning
4. SEO and Content Marketing
Marketing does not have to cost a fortune. There are many economical methods you can use that are extremely effective!
Simon St-Hilaire is already in his 27th year as a full-time speaker and trainer in strategic selling, customer service, retail selling, and sales management. He has been a headliner at the Spa Show since 2001.
More than 1675 organizations have retained his services for private seminars and conferences, including several manufacturers in the aesthetics industry and numerous spas, aesthetic and medical clinics.
He is always on the lookout for new ideas; he devotes an average of 10 hours per week to reading works concerning his field. He is passionate about information: nothing escapes him! He has been a columnist for numerous TV and Radio shows in recent years.
His humor, charisma, audacity, and remarkable skill with groups place Simon St-Hilaire in a class apart. Undoubtedly, he possesses the qualities that allow him to distinguish himself as much as a trainer as a lecturer.
Pamper Your Customers
Your customers come to your establishment for one fundamental reason: to feel special and pampered. Good customer service is no longer enough; if you want to retain your customers, you must offer them the maximum before, during, and after their visit.
With the proper training and creativity, you can make your clientele feel like VIPs throughout their experience with you.
Filled with concrete examples, this conference is a game-changer.
Advise… Persuade… Sell!
The confinement had such a catastrophic impact on the world of aesthetics that some had to resolve to close shop. As a result, thousands of people bought products online for the first time and developed new habits. Add to that the dramatic impact of social media as the primary source of information.
Understanding how to sell your products and services can skyrocket your sales and revenue and improve your business reputation.
This conference offers ways to achieve success in an increasingly complex business environment. While some ideas are new, some have proven themselves but need to be tackled with renewed vigor.
Learn tips for becoming an invaluable resource that customers are willing to pay more for. What can you personally do to stand out and win more business?