Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 50 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America have chosen to work with Spaformation and Salon Prophets because of their intimate knowledge and expertise of the spa and salon market. Every business and every leader is different, so their customized approach is ideal for those looking for unique and creative solutions.

Robert Cass travels the continent as a keynote speaker, author and trainer, educating and elevating the standards of today’s salons, day, medical, resort, destination and Nordic spa operations. As specialists offering consulting, training and marketing to the spa and salon industry, no project is too large or too small. Spaformation & Salon Prophets are “building business”.

Pivoting in an Upside-Down Spa World

Many lessons and rules learned in the past have all changed. People, services, offerings, marketing and more. How do you plan to succeed going forward with so many things unknown or different than the past? Join us for an action-packed session discussing 7 key aspects of any spa business that we thought we knew and how to change the way you think and respond for a thriving future.

Healthy and Wealthy

The three key stakeholders in your spa are you, your team, and your guests. Often what’s best for one conflicts with what’s best for all. How do you handle the questions about money, happiness, experience, and results for everyone? Join us for an insightful look at how to create, measure and thrive with a business built to keep everyone happy, healthy and wealthy in your business.

7 Spa Marketing Myths Exposed

There’s only so much time and so much money available to you, and you can’t afford to waste any of it. Join us for this insightful look into how to avoid time and money sucking marketing activities that don’t help your business, and which activities are productive and will leave you happy and profitable! Join us for to a chance to receive a FREE personal one-on-one coaching session ($300 value).

The Spa LeaderSHIFT. Going from LeaderSH*T to LeaderSHIP!

The single most important job of the spa owner and operator is leading the team to success. Join us for a fresh and blunt look at operating a spa in today’s dynamic business climate. We reveal the eight most important things to help you grow your business and show you what to bring, and share, with the people you lead. Join us for to a chance to receive a FREE personal one-on-one coaching session ($300 value).

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