Men’s facial hair has really been trending over the past 10 years. Facial hair can accentuate and bring out qualities on the male that would otherwise not be seen.

Creating the best looking beard and facial hair can be a challenge, particularly with certain hair types and sensitivities.
Corey will explain and demonstrate the best tools and techniques to use for creating the best looking beards and facial hair as well as the proper product choices for a wonderful finish.

Don’t miss this 90 minute in depth demonstration class that will answer all of your questions.

Join Bruce and Janine for a dynamic talk on the future of the beauty industry. With over 35 years of experience in the industry, they are trendsetters in style and innovation, they’ll discuss upcoming trends and new technology, going beyond the usual hairstyling focus.

Learn how they anticipate the industry shifting, how they are adapting to changing customer expectations and how they turn a haircut into a unique, exceptional experience. It’s no longer just about the haircut, it’s the whole experience. Gain insights that will shape the industry and keep professionals ahead of the curve.

Don’t miss this chance to explore beauty’s transformative power!

Step into the world of cutting-edge hairstyling with Emma, a seasoned master stylist in the art of hair transformation. Beginning with precision and finesse, Emma will guide you through the meticulous steps of the Vidal Sassoon bob, emphasizing the importance of technique and structure.

Watch as Emma seamlessly transitions the classic bob into a modern, edgier look. She will demonstrate how subtle adjustments and strategic layering can breathe new life into a traditional style. She will share insights into the transformative power of styling products and learn how to use these tools effectively to accentuate layers and add volume.

You will gain valuable insights into the seamless fusion of timeless elegance with an edgy, contemporary flair and an innovative twist.

Zazou Salon & Academy Senior Stylist Lana demonstrates her technique to transition guests from a traditional foiling technique to a blended, natural finish using the Airtouch technique.

Airtouch is an alternative method to lighten hair to create built-in dimension without the need to backcomb or use teasy light or weaving techniques. Instead, Airtouch uses the air from a blowdryer to create a beautiful result that guests love. She will demonstrate the best way to pick out pre-lightened foiled hair without overlapping and applying lightener to previously bleached hair.

This is to ensure amazing results while protecting the hair and keeping the hair happy and healthy.

This is the ultimate in salon colour upgrade to enhance your guests’ lightening service and to generate more income.

3 TOP Techniques to create a perfect platinum blond on any base consultation techniques for platinum blond clients.

How to retouch and maintain the perfect platinum blond home care rituals for platinum blond social media for creating the perfect platinum photos

Join talented hairstylist Mary Kiarie who is a lead educator with The Texture Workshops.

In this live demo Mary will be doing an application of a lace front wig.

Showing preparation, important steps along the way and finishing touches for a flawless wig application.

A synergy between hair architecture & design.

A collaboration of all the classic knowledge & tools; learning how to explore them to the fullest- to break out of the habits, to try something new; but still feel comfortable for the guests behind the chair.

This education session will provide foundation knowledge & working technical theory of hair architecture. Emphasizing on using precision section & cutting angles to create shapes within the hair to allow a soft flow; but with the geometric foundation to ensure a long lasting traceable haircut- that also styles with ease.

Including how to use your tools differently, how important body posture can relate to the finished design.

You will learn ‘why’ not just ‘how’ to cut/style.

In a rapidly evolving business landscape, adapting and thriving are crucial components for brand growth and success. This is a forward-looking session designed to equip entrepreneurs, marketers, and business professionals with cutting-edge strategies and insights to propel their brands to new heights in the year ahead.

This workshop will delve into the latest trends, emerging technologies, and innovative strategies shaping the marketing and branding landscape in 2024. Participants will gain invaluable knowledge and actionable takeaways to navigate the evolving consumer behavior, technological advancements, and market shifts that define the contemporary business ecosystem.

Key Workshop Highlights:
• Trendspotting in 2024: Explore the current and upcoming trends in consumer behavior, digital marketing, social media, and technology that will impact brand growth in the coming year.
• Leveraging Emerging Technologies: Discover how to harness the power of AI, augmented reality, data analytics, and other cutting-edge technologies to elevate your brand’s visibility, engagement, and customer experience.
• Innovative Brand Storytelling: Master the art of storytelling and content creation to craft compelling narratives that resonate with your audience and differentiate your brand in a crowded marketplace.
• Metrics for Success: Explore key performance indicators (KPIs), analytics tools, and measurement techniques to track and optimize brand performance effectively.
Participants will leave equipped with actionable strategies and a road-map to adapt, innovate, and propel their brands forward in 2024.

Join us for “Growing Your Brand in 2024” and gain the knowledge, tools, and strategies needed to stay ahead in the competitive landscape, drive brand growth, and connect meaningfully with your audience in the year ahead.

Crafting a distinctive personal brand is essential in today’s dynamic world, where individuality and authenticity stand as powerful differentiators. “Your Personal Brand – Knowing Your Voice” workshop is designed to empower you to discover, refine, and amplify your unique voice in the professional landscape.

Throughout this interactive and engaging workshop, participants will embark on a journey of self-discovery, exploring the elements that shape their personal brand and uncovering the power of their authentic voice. From understanding the importance of personal branding to homing in on individual strengths and values, this session will provide practical insights and actionable strategies.

Key Workshop Highlights:
• Unpacking Personal Branding: Explore the significance of personal branding in career development, networking, and overall professional growth.
• Identifying Your Authentic Voice: Delve into exercises and discussions aimed at recognizing your core values, strengths, and passions.
• Crafting Your Narrative: Learn how to articulate a compelling personal story that resonates with your audience and showcases your unique identity.
• Strategies for Brand Consistency: Understand the importance of consistency across various platforms and interactions to maintain a strong personal brand.
• Leveraging Your Voice: Gain tips and techniques to effectively communicate your brand across different mediums, including online presence, networking, and presentations.
Led by a seasoned professional in branding and communication, this workshop combines practical guidance with interactive activities to empower participants in honing their personal brand. By the end of the session, attendees will have the tools and insights to confidently project their authentic voice, differentiate themselves in their respective fields, and make a lasting impact in their professional endeavors.

Join us for “Your Personal Brand – Knowing Your Voice” and unlock the potential of your unique brand to stand out in today’s competitive landscape

As a hairdresser specializing in blonde hair, I understand that achieving the perfect blonde is both an art and a science. It requires not just skill, but also a deep understanding of hair types, color theory, and the latest techniques. This is where education becomes crucial. Constant learning and training allow us to stay at the forefront of industry trends, ensuring we can deliver the perfect blonde every time. Education empowers us with the knowledge to make informed decisions, tailor our approach to each client, and ultimately, execute flawless color transformations.

Moreover, education breeds self-confidence. As professionals, when we’re confident in our abilities, it shines through in our work. Confidence allows us to communicate more effectively with our clients, understand their needs, and provide recommendations with conviction. This confidence not only elevates our service but also assures our clients that they are in capable hands.

Ultimately, the combination of ongoing education and self-confidence is key to delivering exceptional results, ensuring that every blonde we create is a testament to our expertise and dedication to our craft.

As the Black Global Hair Care Market surged past 12 billion Canadian dollars in 2023, poised to exceed 20 billion by 2033, why isn’t education on Black and Textured hair integrated into every hairdressing program in Canada and the Western World? Moreover, why aren’t Professional Black/Textured Haircare stylists/providers included in boardroom discussions regarding our actual needs rather than assumptions? It’s time for us to have a voice in shaping accurate representation in printed media.

Let’s spark a dialogue highlighting the often overlooked contributions of Black Hair Professionals. This seminar provides a safe platform for sharing. Throughout our session, reflect on this question: Are you prepared for the potential doubling of textured clientele by 2050? Our presentation will include essential topics like “The how-to consultation” tailored for this niche clientele.

In this presentation, participants will delve into the intricate art of precision cutting, mastering classic cutting techniques and diverse shapes.

The curriculum extends beyond the scissors, offering invaluable insights into styling tips and tricks. Participants will gain proficiency in designing, cutting, and flawlessly finishing the latest hairstyles.

Specific emphasis will be placed on creating face-framing layers and incorporating the popular curtain bangs, ensuring a well-rounded skill set for stylists at any experience level.