Featured Speakers

All lecture are available on-line until March 20, 2022

JULIE CASS

Julie Cass is a successful entrepreneur, author, motivational speaker, certified health and business coach, yoga instructor, wife and mother. Julie has successfully led and grown her own multimillion-dollar operation with hundreds of employees.  Investing in oneself and one’s employees has a positive impact on work life satisfaction and the bottom…

Julie Cass is a successful entrepreneur, author, motivational speaker, certified health and business coach, yoga instructor, wife and mother.

Julie has successfully led and grown her own multimillion-dollar operation with hundreds of employees.  Investing in oneself and one’s employees has a positive impact on work life satisfaction and the bottom line.  Julie is deeply motivated to inspire wellness in today’s workplace for the benefit of individuals and organizations. 


As CEO of The Positive Change Group, Julie’s passion is to help busy people thrive in all facets of life. Whether at work or at home helping them understand why and how to invest in the most important relationship they have: the one with themselves.

Lectures

Finding Your Personal Equilibrium

Work/life balance is what millions of people like yourself are trying to achieve every day. In today’s hectic paced life, this can be one of our biggest challenges. Not finding your equilibrium can mean decreased productivity, and can impact your physical and emotional health, as well as affect your relationships at work and at home.

In this impactful session, learn how mindset can change everything to living the life of your dreams. We will give tips and tools on how to effectively create the time and space in your life to attack stress, increase productivity and give you the equilibrium you’re looking for.

Why Wellness Professionals Need to Be Well Themselves

You got into this business because you were passionate about self-care, beauty and wellness and yet you find it stressful with no time to take care of yourself. Sound familiar?

You are not alone. Most wellness professionals find that when it comes to their own wellness, they have struggled to make it a priority. However, in these changed times it has become essential that we prioritize our own wellness and protect our mental health.

In this impactful session, Julie will go over simple strategies on how to make wellness a priority. Learn practical tools to combat stress and easy self-care habit tricks that you can implement for life.

Love yourself now more than ever. This session can be your first step towards positive change.

5 Ways to Achieve Success and Happiness!

Success and happiness.

Can we have both? Do we need to sacrifice one for the other? Absolutely not! In this intense and energetic session, learn five must do’s to achieve success and happiness and feel empowered to conquer your life

 


ROB CASS

Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 50 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America…

Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 50 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America have chosen to work with Spaformation and Salon Prophets because of their intimate knowledge and expertise of the spa and salon market. Every business and every leader is different, so their customized approach is ideal for those looking for unique and creative solutions.

Robert Cass travels the continent as a keynote speaker, author and trainer, educating and elevating the standards of today’s salons, day, medical, resort, destination and Nordic spa operations. As specialists offering consulting, training and marketing to the spa and salon industry, no project is too large or too small. Spaformation & Salon Prophets are “building business”.

Lectures

Making Your Spa Profitable in a New World & Beyond

So much has changed, some has not. Things you worried about in the past no longer matter, new things have taken their place and can mean the difference between thrive or survive. What are the critical areas that owners and leaders need to focus on to be successful is this new landscape?
Join us for an information-packed session discussing 6 MUST KNOW aspects of any spa business you must focus on for a profitable future.

Staying New and Relevant in a Changing Spa World

Recent history has been turbulent and changing. Needs and wants have changed for your guests during this time. What do you need to do so that you’re relevant and important in their lives? Join us for an insightful look at approaching change in your business.
Do you enhance, add, delete or your services? What about the products that go with them? Do you need to spend money or simply change what you do? Join us for a thought-provoking session designed to keep everyone happy, healthy and profitable.

 


ELGHA CENTENO

Elgha Centeno, founder of ProFusion Coaching by Elgha Centeno and specialized coach in esthetics and medical esthetics, brings more than 15 years of experience in the field. Having been an esthetician, light-based technology technician, massage therapist, body treatment technician in her own business, she understands the reality of entrepreneurs in…

Elgha Centeno, founder of ProFusion Coaching by Elgha Centeno and specialized coach in esthetics and medical esthetics, brings more than 15 years of experience in the field. Having been an esthetician, light-based technology technician, massage therapist, body treatment technician in her own business, she understands the reality of entrepreneurs in the industry. Furthermore, she worked as a business consultant and clinical trainer for international corporations like Dermalogica and Alma Lasers, which allowed her to gain experience in industry-specific marketing, financial and business strategies. 

Passionate about helping her peers increase their profitability and recognition as true professionals, and to help elevate the standards in the industry, she has developed her own ongoing training model. The training revolves around an entrepreneurial mindset, business topics and technologies in the esthetics field, to name a few. On top of coaching, she offers consultation, seminars and specialized content writing services. She collaborates with Spa Canada magazine as the technology expert. Elgha has also co-founded the Facebook group “Les Pros de la Peau & Co.” that shares business tips, educational posts and networking opportunities for serious professionals of the industry in Quebec. 

Lectures

Understanding the science behind light-based technologies

We already know that technology advances at light speed. However, training curriculums are not always updated just as fast. There is a multitude of technologies in the esthetics world, the most popular ones still being light-based technologies. Shop for the right device, avoid salespeople traps, have a better return on investment, give the best possible results to your clients, be recognized as an expert, increase your knowledge and nourish your passion are all reasons why it is crucial to truly understand the science behind light-based technologies.

This seminar will take a deeper look at applied physics to lasers and IPLs to strengthen your existing knowledge on the matter and to bring new knowledge based on the most recent global innovations.

When prescriptive retailing becomes "S.O. E.A.S.Y."

The word “retail” on its own might stir mixed feelings amongst a lot of professionals. Having acquired several techniques from different business coaches and throughout her work experience, Elgha offers you her own method and a new way of approaching retailing without the usual obstacles and with all the rewards that come such as your clients’ loyalty. Furthermore, consumer habits have already changed with online shops and retail-oriented businesses.

Professionals in the esthetics industry have no choice but to adapt to this reality and create a unique experience to, not only survive, but to succeed and increase their profits.

Let’s make this process “S.O. E.A.S.Y.”, it will become second nature.

 


MORAG CURRIN

Morag Currin is a dedicated spa educator commitment to exploring new modalities and research which can empowers salon/spa professionals through innovative training beyond the norm of regular esthetics.  Morag pioneered the Oncology Esthetics® training in 2007, and this modality has become an accepted modality in our industry now.  She is…

Morag Currin is a dedicated spa educator commitment to exploring new modalities and research which can empowers salon/spa professionals through innovative training beyond the norm of regular esthetics.  Morag pioneered the Oncology Esthetics® training in 2007, and this modality has become an accepted modality in our industry now.  She is currently working on new trainings dealing with trauma and mental health which every esthetician should include in their repertoire of knowledge and skills.

Morag also offers equine therapy, art therapy, movement and other holistic modalities through individual or group sessions for people with mental health issues in different sectors. Her specialization is in building therapeutic relationships to help clients with depression, anxiety, PTSD resulting from a cancer diagnosis.

Lectures

The Psychological Influences of Essential Oils on the Psyche

Many estheticians use essential oils during a spa treatment to trigger a relaxation response or for a physiological effect that can help our client to reduce muscle tension or to ease musculoskeletal pain.
In this presentation we discuss our most primal sense – smell, and how it impacts different areas of the limbic system. These key areas of the limbic system either need to be stimulated or diminished based on the emotional state of the client. By using the correct essential oils you effectively can help improve client mood, shift emotional states, and promote psychological equilibrium.
We also address the other senses such as hearing, touch and taste, and explore them in detail so estheticians can focus on the full ‘client experience’ by engaging with all the clients senses in a positive and safe way.

The Appropriate Handling of your Client Diagnosed with Cancer

Did you ever wonder why clients diagnosed with cancer usually avoid having their regular spa services once they receive a diagnosed of cancer? Have you ever considered that knowledge and experience about this disease, treatment for this disease and side effects can give your client the confidence and comfort that you modify any service they request to ensure a positive outcome for them. We will discuss appropriate handling from the minute they register for a service until they have completed the service with you, plus follow up. Your approach to this client can either stop them from coming back for more services, or your approach can welcome them back to a safe haven.

Let’s change the thinking in our industry and prepare our estheticians to welcome people with all health challenges to the spa, but to also be honest up front about what can or cannot be done.

 


LYDIA GAUTHIER

Lydia Gauthier est une passionnée de la peau et des produits cosmétiques depuis son expérience de cosméticienne à 18 ans. C'est à ce moment qu'elle s'est fixé comme objectif de comprendre la liste des ingrédients sur les boîtes de produits cosmétiques! Après sept ans, et un baccalauréat en chimie bio-organique…

Lydia Gauthier est une passionnée de la peau et des produits cosmétiques depuis son expérience de cosméticienne à 18 ans. C’est à ce moment qu’elle s’est fixé comme objectif de comprendre la liste des ingrédients sur les boîtes de produits cosmétiques! Après sept ans, et un baccalauréat en chimie bio-organique et médicinale, une première maîtrise en génie tissulaire (sur le psoriasis) et une deuxième maîtrise en cosmétologie industrielle en France dans le programme numéro un mondial, elle a atteint son objectif et obtenu son titre de dermopharmacienne en France et de dermocosmétologue au Québec. Son dicton : La peau, le seul vêtement que vous porterez toute votre vie!

Depuis 2015, par l’entremise de son entreprise, elle communique et partage sa passion par ses formations de haut niveau sur la peau et les produits de soin, par son accompagnement au développement des entreprises de l’industrie de la beauté au Québec et ses conférences. Elle est aussi chargée de cours à l’Université Laval dans le premier programme de cosméceutique au Canada.

Lectures

The Secret Life of Sugars!

Sugars are everywhere in our food and they have been used for a long time in cosmetics, but their uses were very simple: free sugars (glucose, rhamnose, fructose, etc.), plant polysaccharides or raw natural sources as a moisturizing exfoliant. On the other hand, over the last 5 to 10 years, their uses have become more complex and they have literally flooded the cosmetics market! Why flooded? Because it is precisely their water retention capacity, up to 1000 times their weight in water, that has made them increasingly popular.

Whether we are talking about hyaluronic acid as an injection or as a cosmetic ingredient, several forms and molecular weights are now available on the market.

Come and analyze all their skin functions and their respective level of penetration. And, do you think the Keto diet might have an impact on the hyaluronic acid in your dermis?

What is Hiding Under Psoriasis?

Did you know that over 1 million Canadians suffer from psoriasis? That represents more than 2.6% of the population that you are likely to meet. I have no doubts that each and every one of you know someone who suffer from it, because unfortunately, they really suffer! It is indeed one of the skin conditions with the most negative impact on other organs of the human body. Having had the incredible chance to do my master’s degree in research on the problem of psoriasis, I can’t wait to be able to demystify this pathology with you.

Come and study with me the pathophysiology, its impact on your care and learn more about tissue engineering which has greatly helped us to better understand this very complex pathology. Do you believe that a skin condition could also have a negative impact on the heart?

 


LYDIA GAUTHIER

Lydia Gauthier has been passionate about skin and cosmetics since her experience as a cosmetician when she was 18 years old. That is when she decided she would dedicate her life to understanding the ingredients list on cosmetics packaging! After seven years and a bachelor's degree in bio-organic and medical…

Lydia Gauthier has been passionate about skin and cosmetics since her experience as a cosmetician when she was 18 years old. That is when she decided she would dedicate her life to understanding the ingredients list on cosmetics packaging! After seven years and a bachelor’s degree in bio-organic and medical chemistry, a master’s degree in tissue engineering (on psoriasis) and a second master’s degree in industrial cosmetology in France, in the number one program in the world, she finally reached her goal and became a dermopharmacist. Her mantra: your skin is the only clothing you’ll wear your whole life!

Since 2015 she has made it her business to share her passion by providing high-level training on skin care and products, contributing to the development of beauty companies across Quebec, and lecturing at various venues and events. She is also a teaching fellow at Université Laval in the first ever cosmeceutical program in Canada.

Lectures

The Secret Life of Sugars!

Sugars are everywhere in our food and they have been used for a long time in cosmetics, but their uses were very simple: free sugars (glucose, rhamnose, fructose, etc.), plant polysaccharides or raw natural sources as a moisturizing exfoliant. On the other hand, over the last 5 to 10 years, their uses have become more complex and they have literally flooded the cosmetics market! Why flooded? Because it is precisely their water retention capacity, up to 1000 times their weight in water, that has made them increasingly popular.

Whether we are talking about hyaluronic acid as an injection or as a cosmetic ingredient, several forms and molecular weights are now available on the market.

Come and analyze all their skin functions and their respective level of penetration. And, do you think the Keto diet might have an impact on the hyaluronic acid in your dermis?

What is Hiding Under Psoriasis?

Did you know that over 1 million Canadians suffer from psoriasis? That represents more than 2.6% of the population that you are likely to meet. I have no doubts that each and every one of you know someone who suffer from it, because unfortunately, they really suffer! It is indeed one of the skin conditions with the most negative impact on other organs of the human body. Having had the incredible chance to do my master’s degree in research on the problem of psoriasis, I can’t wait to be able to demystify this pathology with you.

Come and study with me the pathophysiology, its impact on your care and learn more about tissue engineering which has greatly helped us to better understand this very complex pathology. Do you believe that a skin condition could also have a negative impact on the heart?

 


DARIAN KOVACS

Darian Kovacs is the Indigenous founder of Vancouver based SEO company Jelly Digital Marketing & PR and digital marketing course, Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity.  He is the host of the podcast Marketing News Canada. Darian specializes in mixing…

Darian Kovacs is the Indigenous founder of Vancouver based SEO company Jelly Digital Marketing & PR and digital marketing course, Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity.  He is the host of the podcast Marketing News Canada.

Darian specializes in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, watercolour and read in his free time.

Lectures

Upping your Social Media Game

We’re going to talk through 7 of the best apps that are either free or super cost effective to give your brand the look and feel it deserves. Learn how to efficiently and effectively leverage these tools to minimize the time spent creating content so you can focus on your business. We’ll walk through each app and show you a quick orientation for each one.

This session is for those who want to up their social media presence and who have little time or resources to invest in this realm.

The Most Important Social Media Channel - Google My Business

Often forgotten about this channel is more important than ever. Over the last year there’s been several new features added. It’s important to understand a tool that is typically your potential customers first interaction with your brand – but it impacts where you rank when someone Google searches what your brand provides.

What are the 10 most important things you can do today to optimize your listing, take advantage of all the new features and unlock more opportunities to grow your brand.

 


KATIE MARES

Katie Mares knows the challenges organizations encounter as they strive to design a customer service program that is sustainable and has an impact in the marketplace. She also knows that developing a program is one small step to success, it is the tools and implementation plan that makes a program…

Katie Mares knows the challenges organizations encounter as they strive to design a customer service program that is sustainable and has an impact in the marketplace. She also knows that developing a program is one small step to success, it is the tools and implementation plan that makes a program take flight. 

Using her experiences as a CEO, building company infrastructure and designing customer experience programs, Katie is now a leading voice inspiring positive, actionable change in the dealerships and organizations and women she partners with. Katie has earned her Master’s degree in adult training and development and is a certified training and development professional. 

Lectures

How to Tailor your Brand Experience to the Decision Maker; The Woman

Katie will discuss the impact a well designed brand experience has on the experiences your spa provides for the employees and the consumer with focus on the decision maker; the woman. Katie will reveal 5 easy steps to providing a 5 star experience that is tailored to the female consumer.

She will have the participants moving around through a fun and interactive journey mapping exercise.
During this exercise the participants will identify ways to wow the customer during each touchpoint in their journey.

Katie will share personal stories about her experiences as a customer and how she has helped change the way businesses have transformed their Brand Experience.

 


JAYNA MARIE

As an award-winning hair and makeup artist with over 10 years of experience in the business of beautification, Jayna Marie is happy to be doing what she loves. Since graduating from Blanche Macdonald, she has worked with celebrities such as Lady Gaga and has built a reputation as one of…

As an award-winning hair and makeup artist with over 10 years of experience in the business of beautification, Jayna Marie is happy to be doing what she loves. Since graduating from Blanche Macdonald, she has worked with celebrities such as Lady Gaga and has built a reputation as one of Canada’s top bridal makeup artists and hair stylists.

Booked over a year in advance, with close to 200 weddings a year, her passion, dedication to her craft and upbeat personality have had clients lining up to book her, flying her all around the world.

Since she believes that the knowledge she has gained is meant to be shared, Jayna Marie is honored to have been asked to rewrite the bridal curriculum at Blanche Macdonald. If you plan on attending one of her classes, please bring a notepad and be ready to laugh… she doesn’t hold back!

Lectures

Makeup Tips for a Younger Looking You!

As a makeup artist with 17 years of experience, Jayna Marie has glammed women of all ages. Amidst her vast clientele, she’s always said that her favourite clients are mature women- specifically, the mothers of the brides! As we age, our faces can change so much and it can be hard to keep up when it comes to makeup. Lots of women give up all together and simply reach for a signature lip colour on a big night out… but that won’t be the case anymore!

In this class, we’ll take the guess work out of it all. We’ll discuss how to look glowing, radiant and perfectly enhanced so we can put our best – most youthful looking- face forward!

5 Hacks to Help Your Makeup Last and Last

Makeup takes time. Whether we spend 5 or 50 min getting ready in the morning, we still
want it to stay! Plus with our busy schedules, who has time to be touching up anymore. Makeup should be something we spend time on in the morning and then don’t think about till it’s time to wash it off at night. Longevity is also incredibly important when our clients are paying top dollar for our services. Creating a lasting makeup is part of the appeal of hiring a professional!

In this class, we’re going to discuss 5 TIPS you can do to make sure your work stays flawless looking for as long as possible!

 


DORI SOUKUP

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in medi-spa and spa development, advanced education, and business tools. Over the past 19 years, she has contributed to the success of companies worldwide. Dori’s passion is developing innovative, effective educational programs and business strategies leading to…

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in medi-spa and spa development, advanced education, and business tools. Over the past 19 years, she has contributed to the success of companies worldwide. Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! Her Success Library and Leadership seminars are delivered in a clear, concise manner providing industry leaders with implementation blueprints to ensure success.

Dori is an author, global speaker, mentor, executive coach and a mastermind group leader. We invite you to visit InSPArationManagement.com to explore all the tools available to help you start a successful business or transform your current one!

Lectures

Is Your Bottom Line Deflated? Plump It Up!

Discover Effective Business Models to Plump Up Your Bottom Line!
If you are tired of working hard and your bank account is not reflecting the efforts, let us show you how to plump up your bottom line!

Join us and discover how to:
• Increase Retail Sales and Upgrade Opportunities
• Implement a Performance-Based Compensation Model
• Improve Your Retention Rate with Memberships

This session is ideal for Leaders who are serious about making effective changes and reaching new levels of success.

Marketing Myths and Realities

Marketing is essential to your business growth. Knowing the truth about marketing will help you avoid costly mistakes and produce greater results.

Discover 4 Myths and Realities Regarding Marketing:
1. Website and Lead Generation
2. Video Marketing
3. Social Media and Positioning
4. SEO and Content Marketing

Marketing does not have to cost a fortune. There are many economical methods you can use that are extremely effective!