When dealing with guest inquiries, empathy can be very helpful in understanding how to respond. Make empathy a priority when handling your guests and stand out in today’s business climate.

Learn how to incorporate key strategies within your service standards and change your guest interactions.

The magic of being professional hairdresser is the chance to earn as much as you want by being good at what you do. No limitations or restrictions other than the efforts and decisions you make.

This session is perfect for any hairdresser interested in understanding your worth, setting your price and earning your client’s loyalty for life.

Join us for a blunt discussion on what the best in the industry have done to enjoy a wonderful and fulfilling, artistic and financial career.

Health and beauty service results matter for every guest that comes to the spa. Although some businesses are better than others this is a baseline expectation of your guests. The opportunity for every spa business is to separate and differentiate themselves from the competition by creating an total experience that changes the way people feel after their visit with you.

Do you want to be good, or do you want to be great!

Join us for a blunt look at all the places in your business where greatness will keep guests screaming for more.

The shift in the spa world is seismic and real. Your service team and guests have changed forever. The question is…have you?

Join us for a fresh and fun look at how to operate a successful spa in today’s evolving and dynamic environment.

We will share the 7 most important things you must know to help you grow yourself, your team and your business.

We already know that technology advances at light speed. However, training curriculums are not always updated just as fast. There is a multitude of technologies in the esthetics world, the most popular ones still being light-based technologies. Shop for the right device, avoid salespeople traps, have a better return on investment, give the best possible results to your clients, be recognized as an expert, increase your knowledge and nourish your passion are all reasons why it is crucial to truly understand the science behind light-based technologies.

This seminar will take a deeper look at applied physics to lasers and IPLs to strengthen your existing knowledge on the matter and to bring new knowledge based on the most recent global innovations.

The word “retail” on its own might stir mixed feelings amongst a lot of professionals. Having acquired several techniques from different business coaches and throughout her work experience, Elgha offers you her own method and a new way of approaching retailing without the usual obstacles and with all the rewards that come such as your clients’ loyalty. Furthermore, consumer habits have already changed with online shops and retail-oriented businesses.

Professionals in the esthetics industry have no choice but to adapt to this reality and create a unique experience to, not only survive, but to succeed and increase their profits.

Let’s make this process “S.O. E.A.S.Y.”, it will become second nature.

In this conference, we will first talk about the mechanism of inflammation leading to hyperpigmentation and then, what are the ways to limit the risks of post-inflammatory hyperpigmentation and of course, the ways to reduce the appearance manifestations of this condition.

Known in the medical and dental fields, this ingredient has proven itself topically as well for years.

However, it is a relatively unknown ingredient in Quebec, which is why this conference aims to explain the origin, the action of tranexamic acid on the cells of the epidermis and how it is an ingredient of choice in brightening solutions, particularly for the control of certain pigmentary disorders such as melasma.

Many estheticians use essential oils during a spa treatment to trigger a relaxation response or for a physiological effect that can help our client to reduce muscle tension or to ease musculoskeletal pain.
In this presentation we discuss our most primal sense – smell, and how it impacts different areas of the limbic system. These key areas of the limbic system either need to be stimulated or diminished based on the emotional state of the client. By using the correct essential oils you effectively can help improve client mood, shift emotional states, and promote psychological equilibrium.
We also address the other senses such as hearing, touch and taste, and explore them in detail so estheticians can focus on the full ‘client experience’ by engaging with all the clients senses in a positive and safe way.

Did you ever wonder why clients diagnosed with cancer usually avoid having their regular spa services once they receive a diagnosed of cancer? Have you ever considered that knowledge and experience about this disease, treatment for this disease and side effects can give your client the confidence and comfort that you modify any service they request to ensure a positive outcome for them. We will discuss appropriate handling from the minute they register for a service until they have completed the service with you, plus follow up. Your approach to this client can either stop them from coming back for more services, or your approach can welcome them back to a safe haven.

Let’s change the thinking in our industry and prepare our estheticians to welcome people with all health challenges to the spa, but to also be honest up front about what can or cannot be done.

Sugars are everywhere in our food and they have been used for a long time in cosmetics, but their uses were very simple: free sugars (glucose, rhamnose, fructose, etc.), plant polysaccharides or raw natural sources as a moisturizing exfoliant. On the other hand, over the last 5 to 10 years, their uses have become more complex and they have literally flooded the cosmetics market! Why flooded? Because it is precisely their water retention capacity, up to 1000 times their weight in water, that has made them increasingly popular.

Whether we are talking about hyaluronic acid as an injection or as a cosmetic ingredient, several forms and molecular weights are now available on the market.

Come and analyze all their skin functions and their respective level of penetration. And, do you think the Keto diet might have an impact on the hyaluronic acid in your dermis?

Did you know that over 1 million Canadians suffer from psoriasis? That represents more than 2.6% of the population that you are likely to meet. I have no doubts that each and every one of you know someone who suffer from it, because unfortunately, they really suffer! It is indeed one of the skin conditions with the most negative impact on other organs of the human body. Having had the incredible chance to do my master’s degree in research on the problem of psoriasis, I can’t wait to be able to demystify this pathology with you.

Come and study with me the pathophysiology, its impact on your care and learn more about tissue engineering which has greatly helped us to better understand this very complex pathology. Do you believe that a skin condition could also have a negative impact on the heart?

These two cutaneous manifestations, which are the most present in the population and at the level of skin care professionals, are often difficult to recognize visually because they both manifest themselves by the same clinical symptoms. In order to tell them apart, we need to better understand the cause. Is it genetic eczema or contact dermatitis?

We will study the physiopathology of eczema, to better understand the cycle of sensitization and flare-up in order to differentiate the possible causes of the rash essential to find an appropriate treatment. We will see the ways of treatment in both eventualities since the cases of eczema are still on the rise and allergic reactions represent 20 to 30% of intolerance reactions to cosmetic products.

I am convinced that you think you know the aging of the skin, since it is at the heart of the practice of aesthetics. But did you realize that sebum is heavier than water? That facial muscles help us fight gravity? That skin type will be central to intrinsic aging, but is also easily disrupted by extrinsic factors? Do you realize that the melanocyte and the hydrolipidic film are extremely important in the prevention of aging?

We will start from the biology of the epidermis and the configuration of the dermis in order to revisit more clearly all the factors involved in this aging that we all try to stop or slow down in order to better choose your exclusive protocols and the product routines offered at home.

If you wish to:
– Align yourself with your infinite vision and your values;
– Review your goals to make them powerful;
– Maintain your energy level at the maximum;
– Clean up your limiting beliefs and thoughts;
– Develop your muscle of self-pride and resilience;
– Surround yourself with people who propel you upwards;
– Create habits to take care of yourself like an athlete;
– Get out of your comfort zone to live more often in your magic zone;

You will love my lecture!

Here are just a few examples of what can make your mindset even more powerful, and nothing can beat the strength of mindset!

The best energy always wins! Talent is only 20%

This webinar will cover 15+ resources, tools, ideas and strategies you can implement in your business today!

Many of the ideas are free or very low cost.

Invest the time and effort to grow your business in 2023 to give your business the competitive edge it deserves.

Although the female movement is interwoven into our social world and people preach “girl power,” this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty.

Katie has delivered this Brand Experience keynote across all industries around the world. CustomHER Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women―the world’s most influential consumers―can’t live without. When businesses start doing that―and doing it well―they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else.

Learning Objectives:
• Understand the physiological difference between men and women and the differences in their buying behavior
• Learn how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves, Identify the gaps in your current experience Breakdown the five ways to tailor your brand experience to HER; the decision maker
• Gain clarity on how to adjust their approach when interacting with customers, and ignite a spark in their teams and companies.

If women don’t enjoy working for you, why would they want to shop or buy from you? Even today, female-friendly workplace cultures are still scarce. You should be aware that the culture you foster within your business is a direct reflection of the ease and comfort of your customers. It is in the best interest of your company to build a culture that women can get behind. If you do this, both female employees and consumers will take notice!
Do you want to offer an experience she can’t live without? Then you’d better create a culture where women want to work.

The ultimate effect is that women feel comfortable buying from you. As the saying goes, happy wife, happy life. This is the same for your organization: happy female employees, happy female consumer, happy company (and higher profits!).

There are challenges women face in the workforce that most men do not; these challenges are illuminated during Katie’s keynote. Through research, shared stories, and case studies katie helps the audience to think differently about how to create an environment she wants to work in. Audiences will lean into the Fe+Male concept, being inspired to do differently so they can cultivate a more inclusive work environment.

Learning Objectives
• How to Attract, Hire and retain more female employees
• Uncover the steps to creating a Fe+Male culture
• Analyze what is currently missing in your current work environment
• Understand the power of stories told by women

Ever wonder how a hotel receives five stars? Do you look within your industry to level up your customer experience? Katie has distilled the five actions that, once executed, will elevate the experience you provide your customer. The first thing she stresses is to look OUTSIDE your industry. Your experience competition is not the business that sells the same thing you do; your competition is the experiences that your customers have BEFORE they interact with you!

The shift from a transactional economy to a connected one cannot be overlooked! When Bain and Company surveyed 300 organizations, 80% said they thought that they delivered an exceptional experience. In reality, only 8% of their 3000 customers agreed. Katie’s captivating, science based, keynote will open your eyes and motivate your team to shift the way they look at their customers. Elevate the experience you provide through 5 easy steps that are simple, actionable, and impactful.

Learning Objectives
• Gain clarity on the difference between a transactional and interactional experience
• Understand the impact that other experiences have on your customers perception of you
• Learn how to transform the transactional service into an interactional experience customers cant live without
• Identify the gaps in your current experience
• Breakdown the five steps to executing a five star experience

As a makeup artist with 17 years of experience, Jayna Marie has glammed women of all ages. Amidst her vast clientele, she’s always said that her favourite clients are mature women- specifically, the mothers of the brides! As we age, our faces can change so much and it can be hard to keep up when it comes to makeup. Lots of women give up all together and simply reach for a signature lip colour on a big night out… but that won’t be the case anymore!

In this class, we’ll take the guess work out of it all. We’ll discuss how to look glowing, radiant and perfectly enhanced so we can put our best – most youthful looking- face forward!

Makeup takes time. Whether we spend 5 or 50 min getting ready in the morning, we still
want it to stay! Plus with our busy schedules, who has time to be touching up anymore. Makeup should be something we spend time on in the morning and then don’t think about till it’s time to wash it off at night. Longevity is also incredibly important when our clients are paying top dollar for our services. Creating a lasting makeup is part of the appeal of hiring a professional!

In this class, we’re going to discuss 5 TIPS you can do to make sure your work stays flawless looking for as long as possible!

Discover Effective Business Models to Plump Up Your Bottom Line!
If you are tired of working hard and your bank account is not reflecting the efforts, let us show you how to plump up your bottom line!

Join us and discover how to:
• Increase Retail Sales and Upgrade Opportunities
• Implement a Performance-Based Compensation Model
• Improve Your Retention Rate with Memberships

This session is ideal for Leaders who are serious about making effective changes and reaching new levels of success.

Marketing is essential to your business growth. Knowing the truth about marketing will help you avoid costly mistakes and produce greater results.

Discover 4 Myths and Realities Regarding Marketing:
1. Website and Lead Generation
2. Video Marketing
3. Social Media and Positioning
4. SEO and Content Marketing

Marketing does not have to cost a fortune. There are many economical methods you can use that are extremely effective!

If you are looking for a continuous revenue stream and ways to increase retention, attend this session and discover effective strategies that will work for you!

Learn how to:
1. Develop engaging and lasting membership programs
2. Present and sell your membership program
3. Increase capacity
4. Improve guest’s relations and results

This session is ideal for leaders, or anyone interested in increasing capacity, retention, and revenue!

Are you playing price war games? It’s time to compete on expertise and raise your prices.
Join me and discover how to:

1. Differentiation yourself and your business from the competition
2. Brand & positioning yourself
3. Become the obvious and only choice for consumers
4. Become more profitable

This session is ideal for leaders, or anyone interested in increasing capacity, retention, and revenue!

Your customers come to your establishment for one fundamental reason: to feel special and pampered. Good customer service is no longer enough; if you want to retain your customers, you must offer them the maximum before, during, and after their visit.

With the proper training and creativity, you can make your clientele feel like VIPs throughout their experience with you.

Filled with concrete examples, this conference is a game-changer.

The confinement had such a catastrophic impact on the world of aesthetics that some had to resolve to close shop. As a result, thousands of people bought products online for the first time and developed new habits. Add to that the dramatic impact of social media as the primary source of information.

Understanding how to sell your products and services can skyrocket your sales and revenue and improve your business reputation.

This conference offers ways to achieve success in an increasingly complex business environment. While some ideas are new, some have proven themselves but need to be tackled with renewed vigor.

Learn tips for becoming an invaluable resource that customers are willing to pay more for. What can you personally do to stand out and win more business?